2009

• The Effect of Consumers' Diurnal Preferences on Temporal Behavior
  Jacob Hornik, Chezy Ofir, Rinat Satchi

• Duality Expertise and Ambivalence: Coping with Cultural and Emotional Duality
  Thomas Kramer, Loraine Lau-Gesk, CY Chiu
  Read the article in press on ScienceDirect
• Memory Issues Pertaining to Social Marketing Messages about Behavior Enactment versus Non-enactment Dan Freeman, Stewart Shapiro, Merrie Brucks
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• Regulatory fit from attribute-based versus alternative-based processing in decision making
  Mehdi Mourali, Frank Pons
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• How successful would a phone-pillow be? Using dual process theory to predict the success of hybrids involving dissimilar products
  Michael Gibbert, David Mazursky
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• Unlocking the Secrets of Luxury Brands: Hidden Benefits of Luxury’s Promise of Pleasure
  Henrik Hagtvedt, Vanessa M Patrick
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  Featured in TIME magazine – Read the TIME article

2010

• Age of acquisition and the recognition of brand names: On the importance of being early
  Andrew W. Ellis, Selina J. Holmes, Richard L. Wright
• The Effect of Past Behavior on Variety Seeking: Automatic and Deliberative Influences
  Hao Shen, Ph.D.; Robert Wyer, Ph.D.
  Read the article in press on ScienceDirect