Your society can benefit from Elsevier’s experience and expertise in building non-subscription revenues, including advertising, supplements, and reprints. Elsevier’s access to extensive market intelligence information, plus a growing network of business relationships, allow our sales and publishing teams to predict with confidence the potential for the greatest commercial return possible.
Elsevier is rapidly expanding in China, India, South America, Eastern Europe, and the Middle East, which report rapid growth in academic research. Elsevier’s established network of local contacts can reach out to and encourage content in your specialty in these emerging markets, and then build commercial revenues through licensing and other similar arrangements.
We have a dedicated team of advertising sales professionals, with many years of experience with both nonprofit and for-profit companies, such as pharmaceutical and device companies.
Key components of Elsevier's Commercial Sales offering:
- Commercial sales team
¤ Dedicated account manager, supported by a wider global team
- Target appropriate prospects
¤ Competitive journal analysis, conference exhibitors, etc.
- Maximize client interaction
¤ Client/agency meetings, conferences, special events
- A “consultative sales” approach
- Effectively promote a Society Journal’s value proposition
¤ Media kit, rate card, e-mail promotions
- Sell multi-channel portfolio of products
¤ Integrated Media Solutions
- Society collaborations
¤ Information sharing, strategic planning
¤ Explore industry sponsorship/advertising programs