Editor-in-Chief

Associate Editors

  • Charles A. Ingene

    University of Mississippi, USA

  • Praveen Kopalle

    Dartmouth College, USA

  • Robert Kozinets

    York University, Canada

  • V. Kumar

    Georgia State University, USA

  • Young Liu

    University of Arizona, USA

  • Priya Raghubir

    New York University, USA

Executive Board

  • New York University, USA

Editorial Board

  • M. Ahearne

    University of Houston, USA

  • K. L. Ailawadi

    Dartmouth College, USA

  • J.W. Alba

    University of Florida, USA

  • M. I. Alpert

    University of Texas at Austin, USA

  • T. Arnold

    Oklahoma State University, USA

  • E. Arnould

    University of Bath, Bath, England, UK

  • N. Arora

    University of Wisconsin at Madison, USA

  • R. P. Bagozzi

    University of Michigan, USA

  • J. Baker

    Texas Christian University, USA

  • A. Basu

    Syracuse University, USA

  • D.R. Bell

    University of Pennsylvania, USA

  • L. L. Berry

    Texas A&M University, USA

  • P. Bloch

    University of Missouri, USA

  • R. Bolton

    Arizona State University, USA

  • M. Brady

    Florida State University, USA

  • J. R Brown

    West Virginia University, USA

  • M. Campbell

    University of Colorado at Boulder, USA

  • D. Chakravarti

    Johns Hopkins University, USA

  • J.-C. Chebat

    Ecole des Hautes Etudes Commerciales (HEC), Canada

  • C. Choi

    Rutgers University, USA

  • J. J. Cronin

    Florida State University, USA

  • R.P. Dant

    University of Oklahoma, USA

  • R. Desiraju

    University of Central Florida, USA

  • U. Dholakia

    Rice University, USA

  • P. W. Farris

    University of Virginia, USA

  • G. Franke

    University of Alabama, USA

  • D. Gauri

    Syracuse University, USA

  • R. Goodstein

    Georgetown University, USA

  • D. A. Grace

    Griffith University, USA

  • D. Grewal

    Babson College, USA

  • G. Gundlach

    University of North Florida, USA

  • D. M. Hardesty

    University of Kentucky, USA

  • J. Heide

    University of Wisconsin, USA

  • S. Hoch

    University of Pennsylvania, USA

  • M. Hui

    Chinese University of Hong Kong, Hong Kong

  • T. Hult

    Michigan State University, USA

  • J. J. Inman

    University of Pittsburgh, USA

  • G. Iyer

    Durham University, UK

  • G. John

    University of Minnesota, USA

  • J. Johnson

    Washington State University, USA

  • W. A. Kamakura

    Duke University, USA

  • P. J. Kaufmann

    Boston University, USA

  • R. A. Kerin

    Southern Methodist University, USA

  • O. Koenigsberg

    London Business School, UK

  • S. Mackenzie

    Indiana University, Bloomington, IN, USA

  • A. Magi

    University of South Florida, USA

  • J. G. Maxham

    University of Virginia, USA

  • T. Mazumdar

    Syracuse University, USA

  • L. McAlister

    University of Texas at Austin, USA

  • P. McGoldrick

    Manchester School of Management, UK

  • S. McIntyre

    Santa Clara University, USA

  • V. Mittal

    Rice University, USA

  • F. Mulhern

    Northwestern University, USA

  • D. Narayandas

    Harvard Business School, USA

  • H. Oppewal

    Monash University, Australia

  • R. W. Palmatier

    University of Washington, USA

  • A. Parasuraman

    University of Miami, USA

  • M. Parry

    University of Missouri-Kansas, USA

  • K. Pauwels

    Őzyeğin University, Turkey

  • R. A. Peterson

    University of Texas at Austin, USA

  • A. Prasad

    University of Texas at Dallas, USA

  • S. Ramanathan

    Texas A&M University, USA

  • B. T. Ratchford

    University of Texas at Dallas, USA

  • K. Reynolds

    University of Alabama, USA

  • A. Roggeveen

    Babson College, USA

  • L. Scheer

    University of Missouri-Columbia, USA

  • R. Sethuraman

    Southern Methodist University, USA

  • V. Shankar

    Texas A&M University, USA

  • S. Sharma

    University of South Carolina, USA

  • B. Shiv

    Stanford University, USA

  • J. Singh

    Case Western Reserve University, USA

  • R. Sohi

    University of Nebraska, USA

  • J. Steckel

    New York University, USA

  • K. Sudhir

    Yale University, USA

  • M. Tsiros

    University of Miami, USA

  • A. Venkatesh

    Center for Research on Information Technology, USA

  • P. Verhoef

    University of Groningen, The Netherlands

  • G. Voss

    Southern Methodist University, USA

  • B. Weitz

    University of Florida, USA

  • M. Wetzels

    Maastricht University, The Netherlands

  • J. Wieseke

    Ruhr-University Bochum, Germany

  • M. S. Yadav

    Texas A&M University, USA

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