Editor-in-Chief
Associate Editors
C. Ingene
University of Mississippi, University, MS, USA
P.K. Kopalle
Dartmouth College, Hanover, NH, USA
R. Kozinets
York University, York, Canada
V. Kumar
Georgia State University, Atlanta, GA, USA
M. Mantrala
University of Missouri, Columbia, MO, USA
Executive Board
New York University, New York, NY, USA
Editorial Board
D. D. Achabal
Santa Clara University, USA
M. Ahearne
University of Houston, Houston, TX, USA
K. L. Ailawadi
Dartmouth College, USA
J.W. Alba
University of Florida, Gainesville, FL, USA
M. I. Alpert
University of Texas at Austin, USA
T. Arnold
Oklahoma State University, USA
R. P. Bagozzi
University of Michigan, USA
J. Baker
Texas Christian University, USA
A. Basu
Syracuse University, USA
S. Beatty
University of Alabama, USA
D.R. Bell
University of Pennsylvania, USA
L. L. Berry
Texas A&M University, USA
P. Bloch
University of Missouri, Columbia, MO, USA
R. Bolton
Arizona State University, Tempe, AZ, USA
M. Brady
Florida State University, USA
S. Brown
University of Houston, USA
J. R Brown
West Virginia University, Morgantown, WV, USA
M. Campbell
University of Colorado at Boulder, USA
D. Chakravarti
Johns Hopkins University, Baltimore, MD, USA
J.-C. Chebat
Ecole des Hautes Etudes Commerciales (HEC), Canada
C. Choi
Rutgers University, USA
J. J. Cronin
Florida State University, USA
R.P. Dant
University of Oklahoma, Norman, OK, USA
R. Desiraju
University of Central Florida, USA
U. Dholakia
Rice University, Houston, TX, USA
X. Dreze
University of Pennsylvania, USA
P. W. Farris
University of Virginia, USA
G. Franke
University of Alabama, USA
D. Gauri
Syracuse University, USA
M. Gilly
University of California at Irvine, USA
R. Goodstein
Georgetown University, USA
D. A. Grace
Griffith University, USA
G. Gundlach
University of North Florida, USA
D. Grewal
Babson College, USA
D. M. Hardesty
University of Kentucky, USA
J. Heide
University of Wisconsin, USA
S. Hoch
University of Pennsylvania, USA
T. Hult
Michigan State University, East Lansing, MI, USA
J. J. Inman
University of Pittsburgh, USA
G. Iyer
Florida Atlantic University, USA
G. John
University of Minnesota, Minneapolis, MN, USA
J. Johnson
Amsterdam Business School, Netherlands
W. A. Kamakura
Duke University, USA
P. J. Kaufmann
Boston University, USA
R. A. Kerin
Southern Methodist University, USA
O. Koenigsberg
London Business School, London, UK
E. Lee
Syracuse University, USA
Y. Liu
University of Arizona, Tucson, AZ, USA
S. Mackenzie
Indiana University, Bloomington, IN, USA
A. Magi
University of South Florida, USA
J. G. Maxham
University of Virginia, USA
T. Mazumdar
Syracuse University, USA
M. Levy
Babson College, USA
L. McAlister
University of Texas at Austin, Austin, TX, USA
P. McGoldrick
University of Manchester, Manchester, England, UK
S. McIntyre
Santa Clara University, USA
V. Mittal
Rice University, USA
F. Mulhern
Northwestern University, USA
D. Narayandas
Harvard Business School, Boston, MA, USA
R. W. Palmatier
University of Washington, USA
A. Parasuraman
University of Miami, USA
M. Parry
University of Missouri-Kansas, USA
K. Pauwels
Ozyegin University, Altunizade Üsküdar, Turkey
R. A. Peterson
University of Texas at Austin, USA
A. Prasad
University of Texas at Dallas, USA
P. Raghubir
New York University, USA
S. Ramanathan
Texas A&M University, College Station, TX, USA
B. T. Ratchford
University of Texas at Dallas, USA
K. Reynolds
University of Alabama, USA
A. Roggeveen
Babson College, USA
L. Scheer
University of Missouri-Columbia, USA
R. Sethuraman
Southern Methodist University, USA
V. Shankar
Texas A&M University, USA
S. Sharma
University of South Carolina, USA
B. Shiv
Stanford University, Stanford, CA, USA
J. Singh
Case Western Reserve University, USA
R. Sohi
University of Nebraska, USA
J. Steckel
New York University, USA
K. Sudhir
Yale University, New Haven, CT, USA
M. Tsiros
University of Miami, Coral Gables, FL, USA
A. Venkatesh
University of California at Irvine, Irvine, CA, USA
P. Verhoef
University of Groningen, The Netherlands
G. Voss
Southern Methodist University, USA
B. Weitz
University of Florida, USA
M. Wetzels
Maastricht University, The Netherlands
J. Wieseke
Ruhr-University Bochum, Bochum, Germany
M. S. Yadav
Texas A&M University, USA
