Editor
C. Hofacker
College of Business Admin., Florida State University, Tallahassee, FL 32306-1110, USA
Managing Editor
B. Hruska
Direct Marketing Educational Foundation, 1120 Avenue of the Americas, New York, NY 10036-6700, USA
Editor Emeritus
J. Deighton
R. Glazer
E. Malthouse
V. Shankar
R. Winer
Editorial Board
L. Aksoy
Fordham University, Bronx, NY, USA
R. Batra
University of Michigan, Ann Arbor, MI, USA
S. Bellman
Murdoch University, Murdoch, WA, Australia
P. Berger
Bentley University, Waltham, MA, USA
A. Bodapati
University of California at Los Angeles (UCLA), Los Angeles, CA, USA
A. De Bruyn
ESSEC Business School, Cergy-Pontoise, France
P de Pelsmacker
Universiteit Antwerpen, Antwerpen, Belgium
M.G. Dekimpe
Tilburg University, Tilburg, Netherlands
U. Dholakia
Rice University, Houston, TX, USA
N. Donthu
Georgia State University, Atlanta, GA, USA
P. Fader
University of Pennsylvania, Philadelphia, PA, USA
A. Finn
D. Grewal
Babson College, Babson Park, MA, USA
S. Gupta
Harvard Business School, Boston, MA, USA
G. Haeubl
R. Hamilton
University of Maryland, College Park, MD, USA
W. Hanson
Stanford University, Stanford, CA, USA
B.G.S. Hardie
London Business School, London, UK
D. Hoffman
University of California at Riverside, Riverside, CA, USA
D. Johnson
University of Hartford, West Hartford, CT, USA
K. Kalyanam
Santa Clara University, Santa Clara, CA, USA
A. Kirmani
University of Maryland, College Park, MD, USA
P.K. Kopalle
Dartmouth College, Hanover, NH, USA
M. Krafft
Westfälische Wilhelms-Universität Münster, Münster, Germany
V. Kumar
Georgia State University, Atlanta, GA, USA
T. Kushwaha
University of North Carolina at Chapel Hill, NC, USA
K.N. Lemon
Boston College, Chestnut Hill, MA, USA
C. Mathwick
Portland State University, Portland, OR, USA
G. Milne
University of Massachusetts at Amherst, Amherst, MA, USA
V. Mittal
Rice University, Houston, TX, USA
W. Moe
University of Maryland, College Park, MD, USA
A. Montgomery
Carnegie Mellon University, Pittsburgh, PA, USA
F. Mulhern
Northwestern University, Evanston, IL, USA
B.P.S. Murthi
University of Texas at Dallas, Richardson, USA
P. Naik
University of California at Davis, Davis, CA, USA
S.A. Neslin
Dartmouth College, Hanover, NH, USA
T. Novak
University of California at Riverside, Riverside, CA, USA
X. Pan
University of California at Riverside, Riverside, CA, USA
A. Parasuraman
University of Miami, Coral Gables, FL, USA
J. Peltier
University of Wisconsin - Whitewater, Whitewater, WI, USA
P. Pfeifer
A. Rangaswamy
Pennsylvania State University, University Park, PA, USA
B. T. Ratchford
University of Texas at Dallas, Richardson, USA
A.E. Schlosser
University of Washington, Seattle, WA, USA
F. Sultan
Northeastern University, Boston, MA, USA
D. Van den Poel
Universiteit Gent, Gent, Belgium
R. Varadarajan
Texas A&M University, College Station, TX, USA
R. Venkatesan
A. Venkatesh
University of California at Irvine, Irvine, CA, USA
P. Verhoef
Rijksuniversiteit Groningen, Groningen, Netherlands
B. Wierenga
Erasmus Universiteit Rotterdam, Rotterdam, Netherlands
J. Wu
Louisiana State University, Baton Rouge, LA, USA
M. Yadav
Texas A&M University, College Station, TX, USA
