Editor

  • C. Hofacker

    College of Business Admin., Florida State University, Tallahassee, FL 32306-1110, Florida, USA

Managing Editor

  • B. Hruska

    Marketing EDGE, NY, USA

Editor Emeritus

Editorial Board

  • L. Aksoy

    Fordham University, Bronx, New York, USA

  • S. Bellman

    Murdoch University, Murdoch, Western Australia, Australia

  • P. Berger

    Bentley University, Waltham, Massachusetts, USA

  • A. Bodapati

    University of California at Los Angeles, Los Angeles, California, USA

  • A. De Bruyn

    ESSEC Business School, Cergy-Pontoise, France

  • P De Pelsmacker

    Universiteit Antwerpen, Antwerpen, Belgium

  • M.G. Dekimpe

    Tilburg University, Tilburg, Netherlands

  • U. Dholakia

    Rice University, Houston, Texas, USA

  • N. Donthu

    Georgia State University, Atlanta, Georgia, USA

  • P. Fader

    University of Pennsylvania, Philadelphia, Pennsylvania, USA

  • A. Finn

    University of Alberta, Edmonton, Alberta, Canada

  • D. Grewal

    Babson College, Babson Park, Massachusetts, USA

  • S. Gupta

    Harvard Business School, Boston, Massachusetts, USA

  • G. Haeubl

    University of Alberta, Edmonton, Alberta, Canada

  • R. Hamilton

    University of Maryland, College Park, Maryland, USA

  • W. Hanson

    Stanford University, Stanford, California, USA

  • B.G.S. Hardie

    London Business School, London, UK

  • D. Hoffman

    George Washington University, Washington, District of Columbia, USA

  • D. Johnson

    University of Hartford, West Hartford, Connecticut, USA

  • K. Kalyanam

    Santa Clara University, Santa Clara, California, USA

  • A. Kirmani

    University of Maryland, College Park, Maryland, USA

  • P.K. Kopalle

    Dartmouth College, Hanover, New Hampshire, USA

  • M. Krafft

    Westfälische Wilhelms-Universität Münster, Münster, Germany

  • V. Kumar

    Georgia State University, Atlanta, Georgia, USA

  • T. Kushwaha

    University of North Carolina at Chapel Hill, North Carolina, USA

  • K.N. Lemon

    Boston College, Chestnut Hill, Massachusetts, USA

  • C. Mathwick

    Portland State University, Portland, Oregon, USA

  • G. Milne

    University of Massachusetts at Amherst, Amherst, Massachusetts, USA

  • V. Mittal

    Rice University, Houston, Texas, USA

  • W. Moe

    University of Maryland, College Park, Maryland, USA

  • A. Montgomery

    Carnegie Mellon University, Pittsburgh, Pennsylvania, USA

  • F. Mulhern

    Northwestern University, Evanston, Illinois, USA

  • B.P.S. Murthi

    University of Texas at Dallas, Richardson, USA

  • P. Naik

    University of California, Davis, Davis, California, USA

  • S.A. Neslin

    Dartmouth College, Hanover, New Hampshire, USA

  • T. Novak

    George Washington University, Washington, District of Columbia, USA

  • X. Pan

    University of California at Riverside, Riverside, California, USA

  • A. Parasuraman

    University of Miami, Coral Gables, Florida, USA

  • J. Peltier

    University of Wisconsin - Whitewater, Whitewater, Wisconsin, USA

  • P. Pfeifer

    The University of Virginia, Charlottesville, Virginia, USA

  • A. Rangaswamy

    Pennsylvania State University, University Park, Pennsylvania, USA

  • B. T. Ratchford

    University of Texas at Dallas, Richardson, USA

  • A.E. Schlosser

    University of Washington, Seattle, USA

  • B. Skiera

    Goethe-Universität Frankfurt, Frankfurt am Main, Germany

  • F. Sultan

    Northeastern University, Boston, Massachusetts, USA

  • D. Van den Poel

    Universiteit Gent, Gent, Belgium

  • R. Varadarajan

    Texas A&M University, College Station, Texas, USA

  • R. Venkatesan

  • A. Venkatesh

    University of California at Irvine, Irvine, California, USA

  • P.C. Verhoef

    Rijksuniversiteit Groningen, Groningen, Netherlands

  • B. Wierenga

    Erasmus Universiteit, Rotterdam, Netherlands

  • J. Wu

    Louisiana State University, Baton Rouge, Louisiana, USA

  • M. Yadav

    Texas A&M University, College Station, Texas, USA

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