Articles

Nora Jansen, ... Thorsten Strufe
November 2021
Nico Wiegand, Monika Imschloss
November 2021
Laura Lucia-Palacios, Raúl Pérez-López
November 2021View PDF
Utku Pamuksuz, ... Ashlee Humphreys
November 2021
Matthew Pittman, Annika Abell
November 2021
Timothy J. Halloran, Richard J. Lutz
November 2021
Colin Campbell, ... Brent McFerran
November 2021
Muhammad Waqas, ... Zalfa Laili Hamzah
November 2021

Special issues and article collections

Special issue on Big Data, Technology-Driven CRM & Artificial Intelligence

Edited by Manfred Krafft, Laszlo Sajtos, Michael Haenlein
August 2020

Mobile Marketing

Edited by Dr Venkatesh Shankar PhD
May 2016

Social Media and Marketing

Edited by Prof. Thorsten Hennig-Thurau, Dr. Charles F. Hofacker, Dr. Björn Bloching
November 2013