Guide for Authors

  • All journal information and instructions compiled in one document (PDF) in just one mouse-click Author information pack

    • Scientific Standards and Expectations
    • Conflict of interest
    • Submission declaration
    • Originality of the Work
    • Ethical Standards and Institutional Review Board Approval
    • Changes to authorship
    • Copyright
    • Role of the funding source
    • Funding body agreements and policies
    • Open access
    • Language (usage and editing services)
    • Use of wordprocessing software
    • Article structure
    • Introduction, theory and hypotheses
    • Tables, figure captions and figures
    • Appendices
    • Author Identifiers
    • Essential title page information
    • Abstract
    • Highlights
    • Abbreviations
    • Acknowledgements
    • Footnotes
    • Electronica Artwork
    • Tables and Figures
    • Supplementary material
    • Submission Checklist
    • Use of the Digital Object Identifier
    • Online proof correction
    • Offprints
    • Guidelines for Research Reports

    The Journal of Consumer Psychology (JCP) publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. JCP is the official journal of the Society for Consumer Psychology, Division 23 of the American Psychological Association. JCP publishes articles in areas such as consumer judgment and decision processes, consumer needs, attitude formation and change, reactions to persuasive communications, consumption experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior. Most published articles are likely to report new empirical findings, obtained either in the laboratory or in field experiments that contribute to existing theory in both consumer research and psychology. However, results of survey research, correlational studies, and other methodological paradigms are also welcomed to the extent that the findings extend our psychological understanding of consumer behavior. Theoretical and/or review articles integrating existing bodies of research and providing new insights into the underpinnings of consumer behavior and consumer decision processes are also encouraged.

    Further details regarding the journal's content, along with copies of past editorials, accepted manuscripts, and other information, can be obtained from the Society for Consumer Psychology website (


    The Journal is intended for researchers in consumer psychology, social and cognitive psychology, judgment and decision making, and related disciplines. It is also relevant to professionals in advertising and public relations, marketing and branding, consumer and market research, and public policy.


    Publishing in JCP provides many author benefits. The Journal is widely regarded as one of the top journals both in psychology and marketing. It is abstracted and indexed in many leading databases including ABI/Inform, Current Contents Search, PsycINFO, Social SciSearch, Social Sciences Citation Index, and UnCover.

    Scientific Standards and Expectations

    JCP is committed to publishing research with the highest standards in scholarship and scientific practices. In particular, the Journal is committed to (a) a high degree of transparency in how the research was actually conducted, (b) a high degree of reproducibility of the reported findings, and (c) a strict respect of the ethical research standards set forth by the American Psychological Association (see Standard 8: Research and Publication at and by Elsevier (

    Conflict of interest

    All authors are requested to disclose any actual or potential conflict of interest including any financial, personal or other relationships with other people or organizations within three years of beginning the submitted work that could inappropriately influence, or be perceived to influence, their work. See also Further information and an example of a Conflict of Interest form can be found at:

    Submission declaration

    Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis or as an electronic preprint, see, that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, it will not be published elsewhere including electronically in the same form, in English or in any other language, without the written consent of the copyright-holder.

    Rejected Manuscript Resubmission Policy
    JCPS's policy regarding the resubmission of previously rejected manuscripts is as follows. it is not permissible to submit a manuscript to JCP that is similar to one that was previously rejected at JCP. However, it is permissible to submit a completely new manuscript to JCPS that may have stemmed in part from a rejected manuscript, as long as there are new studies, a new conceptualization and a new write-up. This new manuscript will be assigned a completely new review team. The submitting author should state in the cover letter that the manuscript is a resubmission.

    Invited Research Reviews
    JCP publishes invited and non-invited conceptual reviews. Invited Research Review articles are quite rare and highly selective. Such articles are expected to take on "big" topics that are of interest to a wide audience of researchers in consumer behavior and psychology. Invited Research Reviews are not designed to be self-motivated or idiosyncratic.

    Originality of the Work

    By submitting their manuscript the authors certify (a) that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis or as an electronic preprint, see; (b) that it is not under consideration for publication elsewhere; (c) that its publication is approved by all authors and the responsible authorities where the work was carried out; and (d) that, if accepted, the manuscript will not be published elsewhere including electronically in the same form, in English or in any other language, without the written consent of the copyright-holder.

    Ethical Standards and Institutional Review Board Approval

    Upon submission, authors are asked to certify that the reported research, was conducted in accordance with the Ethical Standards for Research and Publication set forth by the American Psychological Association (see Chapter 1 of the APA Publication Manual, 6th Edition, and Standard 8: Research and Publication at These standards include (a) proper protection of research participants (e.g., confidentiality, informed consent, participant safety, avoidance of coercion, restricted use of deception, etc.), (b) integrity in research reporting (e.g., absence of data fabrication, no plagiarism, prompt correction of published errors), and (c) integrity in research dissemination (e.g., proper credit for publication, obligation to share data, etc.). Therefore, by certifying that their research conforms to the Ethical Standards of the American Psychological Association, the authors commit to sharing their data upon request by the review team during the review process and/or by other researchers seeking to verify or replicate the results after publication. In the online submission process, authors are further asked to specify who was primarily responsible for collecting and analyzing the various data reported in the manuscript, and when and where the data were collected. In addition, authors are asked to certify that they have obtained proper approval to conduct their research from their Institutional Review Board (IRB) or equivalent authorities at their own institution.Transparency and Reproductibility.When preparing their manuscript for submission it is critical that the authors strive to make their research methodology as transparent and reproducible as possible. Examples of information that is essential for transparency and reproducibility include:

  • Detailed demographics of the samples;
  • Sampling method and method of participant recruitment;
  • Clear and detailed description of each study's procedure;
  • Clear and detailed explanation if any experimental manipulation used;
  • Clear explanation of any screening or discarding of data performed;
  • Complete description of the exact statistical models used for the analyses (e.g., any covariates, interaction terms, fixed vs. random effects, etc.);
  • Degrees of freedom for statistical tests;
  • Cell means, standard deviations, and cell size.

    A comprehensive list of the type of information that authors should provide in order to ensure that their research is as transparent and reproducible as possible is provided in the appendix of this author packet. To enhance the transparency and subsequent reproducibility of the reported research, submissions should include a “Methodological Details Appendix” (MDA) that provides additional details about the specific methodology used in the research: details that might be too lengthy to present in the main body of the manuscript, but (a) would help the review team fully understand how the research was actually conducted, and (b) would help future readers of the published article replicate the research precisely. Although the exact content of the MDA will vary from manuscript to manuscript (depending on the type of studies being reported), information that would typically appear in MDAs include:

    Changes to authorship

    This policy concerns the addition, deletion, or rearrangement of author names in the authorship of accepted manuscripts:
    Before the accepted manuscript is published in an online issue: Requests to add or remove an author, or to rearrange the author names, must be sent to the Journal Manager from the corresponding author of the accepted manuscript and must include: (a) the reason the name should be added or removed, or the author names rearranged and (b) written confirmation (e-mail, fax, letter) from all authors that they agree with the addition, removal or rearrangement. In the case of addition or removal of authors, this includes confirmation from the author being added or removed. Requests that are not sent by the corresponding author will be forwarded by the Journal Manager to the corresponding author, who must follow the procedure as described above. Note that: (1) Journal Managers will inform the Journal Editors of any such requests and (2) publication of the accepted manuscript in an online issue is suspended until authorship has been agreed.
    After the accepted manuscript is published in an online issue: Any requests to add, delete, or rearrange author names in an article published in an online issue will follow the same policies as noted above and result in a corrigendum.


    Upon acceptance of an article, authors will be asked to complete a 'Journal Publishing Agreement' (for more information on this and copyright, see An e-mail will be sent to the corresponding author confirming receipt of the manuscript together with a 'Journal Publishing Agreement' form or a link to the online version of this agreement.

    Subscribers may reproduce tables of contents or prepare lists of articles including abstracts for internal circulation within their institutions. Permission of the Publisher is required for resale or distribution outside the institution and for all other derivative works, including compilations and translations (please consult If excerpts from other copyrighted works are included, the author(s) must obtain written permission from the copyright owners and credit the source(s) in the article. Elsevier has preprinted forms for use by authors in these cases: please consult

    For open access articles: Upon acceptance of an article, authors will be asked to complete an 'Exclusive License Agreement' (for more information see Permitted third party reuse of open access articles is determined by the author's choice of user license (see

    Author rights
    As an author you (or your employer or institution) have certain rights to reuse your work. For more information see

    Role of the funding source

    You are requested to identify who provided financial support for the conduct of the research and/or preparation of the article and to briefly describe the role of the sponsor(s), if any, in study design; in the collection, analysis and interpretation of data; in the writing of the report; and in the decision to submit the article for publication. If the funding source(s) had no such involvement then this should be stated.

    Funding body agreements and policies

    Elsevier has established a number of agreements with funding bodies which allow authors to comply with their funder's open access policies. Some authors may also be reimbursed for associated publication fees. To learn more about existing agreements please visit

    Open access

    This journal offers authors a choice in publishing their research:

    Open access
    • Articles are freely available to both subscribers and the wider public with permitted reuse
    • An open access publication fee is payable by authors or on their behalf e.g. by their research funder or institution
    • Articles are made available to subscribers as well as developing countries and patient groups through our universal access programs (
    • No open access publication fee payable by authors.

    Regardless of how you choose to publish your article, the journal will apply the same peer review criteria and acceptance standards.

    For open access articles, permitted third party (re)use is defined by the following Creative Commons user licenses:

    Creative Commons Attribution (CC BY)
    Lets others distribute and copy the article, create extracts, abstracts, and other revised versions, adaptations or derivative works of or from an article (such as a translation), include in a collective work (such as an anthology), text or data mine the article, even for commercial purposes, as long as they credit the author(s), do not represent the author as endorsing their adaptation of the article, and do not modify the article in such a way as to damage the author's honor or reputation.

    Creative Commons Attribution-NonCommercial-NoDerivs (CC BY-NC-ND)
    For non-commercial purposes, lets others distribute and copy the article, and to include in a collective work (such as an anthology), as long as they credit the author(s) and provided they do not alter or modify the article.

    The open access publication fee for this journal is USD 1800, excluding taxes. Learn more about Elsevier's pricing policy:

    Language (usage and editing services)

    Please write your text in good English (American or British usage is accepted, but not a mixture of these). Authors who feel their English language manuscript may require editing to eliminate possible grammatical or spelling errors and to conform to correct scientific English may wish to use the English Language Editing service available from Elsevier's WebShop ( or visit our customer support site ( for more information.

    Submission Address
    Please submit your article via

    The Journal of Consumer Psychology accepts four types of manuscripts: (a) Research Articles (full length), (b) Research Reports (shorter), (c) Research Reviews, and (d) Research Dialogues. Manuscripts should be submitted online through the Journal's editorial site at, where authors will be guided step by step through the creation and uploading of their files. The submission file should be submitted in the native format of the word processor used. The system will automatically convert source files to a single PDF file of the article, which will be used in the peer-review process. All correspondence, including notification of the Editor's decision and requests for revision, will take place via e-mail generated via the submission system. If you require any further information or help, please visit our support pages:

    Style and Length

    All manuscripts submitted to JCP should be written and formatted according to the APA Style as specified by the Publication Manual of the American Psychological Association, 6th Edition. We strongly encourage authors to carefully review the APA manual, as it provides detailed information about the proper reporting of psychology-based research. A short tutorial on APA style can be found at:

    Submitted manuscripts should respect the following length requirements:

    • Research Reports: less than 4,000 words, excluding abstract, references, tables and figures. Please see the section on Guidelines for Research Reports for details on the content of these reports.
    • Research Articles: 50 pages maximum (double-spaced), including abstract, references, tables and figures.
    • Research Reviews: 50 pages maximum (double-spaced), including abstract, references, tables and figures. This applies to both invited and regular-submission reviews. Please see the section of Additional Editorial and Publisher Policies
    • Research Dialogues: 50 pages maximum (double-spaced), including abstract, references, tables and figures, for target articles; and 30 pages maximum (double-spaced), including abstract, references, tables and figures, for commentaries and rejoinders. These papers are invited.

    The text should be in single-column, double-spaced format, and should not be justified or hyphenated. Do not embed graphically designed equations or tables. Instead, prepare these using the word processor's facility. Do not import tables and figures into the text; instead, indicate their approximate locations in the text. Please use the "spell-check" and "grammar-check" functions of your word processor, and have your manuscript proofread carefully before submission. Should you require professional editing, consider using Elsevier's English Language Editing service ( Use of wordprocessing software

    It is important that the file be saved in the native format of the wordprocessor used. The text should be in single-column, double-spaced format. Keep the layout of the text as simple as possible. Most formatting codes will be removed and replaced on processing the article. In particular, do not use the wordprocessor's options to justify text or to hyphenate words. However, do use bold face, italics, subscripts, superscripts etc. Do not embed "graphically designed" equations or tables, but prepare these using the wordprocessor's facility. When preparing tables, if you are using a table grid, use only one grid for each individual table and not a grid for each row. If no grid is used, use tabs, not spaces, to align columns. The electronic text should be prepared in a way very similar to that of conventional manuscripts (see also the Guide to Publishing with Elsevier: Do not import the figures into the text file but, instead, indicate their approximate locations directly in the electronic text and on the manuscript. See also the section on Electronic illustrations.
    To avoid unnecessary errors you are strongly advised to use the "spell-check" and "grammar-check" functions of your wordprocessor.

    Information on APA style: Required for JCP
    For information on APA style, click on the following link to use the APA tutorial. You can turn off the sound and advance at your own pace. The link is: To turn off the sound, click on the sound icon on the bottom right, and click Mute. To advance at your own pace, click the forward arrow on the bottom left.
    Hint: If you open a link to a new window, minimize it afterwards because closing it will close the tutorial.

    Article structure

    Introduction, theory and hypotheses

    State the objectives of the work and the theory and hypotheses. Provide an adequate background, avoiding a detailed literature survey or a summary of the results.

    Material and methods
    Provide sufficient detail to allow the work to be reproduced. Methods already published should be indicated by a reference: only relevant modifications should be described.

    Results should be clear and concise.

    This should explore the significance of the results of the work, not repeat them. A combined Results and Discussion section is often appropriate. Avoid extensive citations and discussion of published literature.

    The main conclusions of the study may be presented in a short Conclusions section, which may stand alone or form a subsection of a Discussion or Results and Discussion section.

    Tables, figure captions and figures

    The main results and theoretical model may be shown in one or more tables and/or figures.


    All empirical manuscripts need to include a Methodological Detail Appendix (MDA) for greater transparency and reproducibility of the research (see section on "Scientific Standards and Expectations" above and appendix to this document on "Promoting Research Transparency and Reproducibility). Additional appendices may be included and should be uploaded as a single file. If there is more than one appendix (besides the MDA), they should be identified as A, B, C, etc. Formulae and equations in appendices should be given separate numbering: Eq. (A.1), Eq. (A.2), etc.; in a subsequent appendix, Eq. (B.1), and so on.

    Author Identifiers

    During the review process, please remove all author identifiers from the main body of the manuscript and from any appendices, figures, and tables. Do not disclose the specific location where the data were collected to prevent revealing the researcher's identity. Such information should be reinserted after acceptance of the manuscript.

    Essential title page information

    Title. Concise and informative. Titles are often used in information-retrieval systems. Avoid abbreviations and formulae where possible.
    Author names and affiliations. Please clearly indicate the given name(s) and family name(s) of each author and check that all names are accurately spelled. Present the authors' affiliation addresses (where the actual work was done) below the names. Indicate all affiliations with a lower-case superscript letter immediately after the author's name and in front of the appropriate address. Provide the full postal address of each affiliation, including the country name and, if available, the e-mail address of each author.
    Corresponding author. Clearly indicate who will handle correspondence at all stages of refereeing and publication, also post-publication. Ensure that the e-mail address is given and that contact details are kept up to date by the corresponding author.
    Present/permanent address. If an author has moved since the work described in the article was done, or was visiting at the time, a 'Present address' (or 'Permanent address') may be indicated as a footnote to that author's name. The address at which the author actually did the work must be retained as the main, affiliation address. Superscript Arabic numerals are used for such footnotes.


    A concise and factual abstract limited to 175 words is required. The abstract should state briefly the purpose of the research, the principal results and major conclusions. An abstract is often presented separately from the article, so it must be able to stand alone. For this reason, References should be avoided, but if essential, then cite the author(s) and year(s). Also, non-standard or uncommon abbreviations should be avoided, but if essential they must be defined at their first mention in the abstract itself.


    Highlights are optional for this journal. They consist of a short collection of bullet points that convey the core findings of the article and can be submitted in a separate file in the online submission system. Should you wish to include Highlights with your submission, please use 'Highlights' in the file name and include 3 to 5 bullet points (maximum 85 characters per bullet point including spaces). See for examples.


    Define abbreviations that are not standard in this field in a footnote to be placed on the first page of the article. Such abbreviations that are unavoidable in the abstract must be defined at their first mention there, as well as in the footnote. Ensure consistency of abbreviations throughout the article.


    Collate acknowledgements in a separate section at the end of the article before the references and do not, therefore, include them on the title page, as a footnote to the title or otherwise. List here those individuals who provided help during the research (e.g., providing language help, writing assistance or proof reading the article, etc.).


    Footnotes should be used sparingly. Number them consecutively throughout the article, using superscript Arabic numbers. In accordance with APA style, indicate the position of footnotes in the text and present the footnotes themselves on a separate page at the end of the article. Do not include footnotes in the Reference list. Footnotes pertaining to tables should be indicated with a superscript lowercase letter.

    Electronica Artwork

    • Before preparing your artwork, please consult the detailed guide available on Elsevier's website:
    • If your electronic artwork is created in a Microsoft Office application (Word, PowerPoint, Excel) then please supply "as is" in the native document format. For artwork created with applications other than Microsoft Office, please "Save as" or convert to one of the following formats (note the resolution requirements for line drawings, halftones, and line/halftone combinations given below): o EPS (or PDF): Vector drawings, embed all used fonts.
    • TIFF (or JPEG): Color or grayscale photographs (halftones), keep to a minimum of 300 dpi.
    • TIFF (or JPEG): Bitmapped (pure black & white pixels) line drawings, keep to a minimum of 1000 dpi.
    • TIFF (or JPEG): Combinations bitmapped line/halftone (color or grayscale), keep to a minimum of 500 dpi.
    • For color artwork, please make sure that the files have proper resolution and are in an acceptable format: TIFF (or JPEG), EPS (or PDF), or MS Office files. If, together with your accepted article, you submit usable color figures, Elsevier will ensure, at no additional charge, that these figures will appear in color on the Web (e.g., ScienceDirect and other sites), regardless of whether or not these

    illustrations are reproduced in color in the printed version. For color reproduction in print, you will receive information regarding the costs from Elsevier after receipt of your accepted article. Please indicate your preference for color: in print or on the Web only. For further information on the preparation of electronic artwork, please see To prevent complications that may arise when converting color figures to "grayscale" for the printed version, please also submit usable black-and-white versions of all the color illustrations.

    • Please follow these additional general guidelines:
    • Make sure you use uniform lettering and sizing of your original artwork.
    • Embed the used fonts if the application provides that option.
    • Aim to use the following fonts in your illustrations: Arial, Courier, Times New Roman, Symbol, or fonts that look similar to these.
    • Number the illustrations according to their sequence in the text.
    • Use a logical naming convention for your artwork files.
    • Provide captions to illustrations separately.
    • Size the illustrations close to the desired dimensions of the printed version.
    • Submit each illustration as a separate file.
    • Please do not: o Supply files that are optimized for screen use (e.g., GIF, BMP, PICT, WPG); these typically have a low number of pixels and limited set of colors;
    • Supply files that are too low in resolution;
    • Submit graphics that are disproportionately large for the content.

    Figure captions
    Ensure that each illustration has a caption. Supply captions separately, not attached to the figure. A caption should comprise a brief title (not on the figure itself) and a description of the illustration. Keep text in the illustrations themselves to a minimum but explain all symbols and abbreviations used.

    Tables and Figures

    Tables should appear after references, followed by any figures. The tables and figures will later be embedded in the text, so indicate where to insert them (e.g., INSERT TABLE 1 HERE). If there is only one table or figure, do not number; otherwise number consecutively. Each table should have a title and caption on top, left justified, formatted as follows: Table # (line 1); Caption (line 2). Each figure should have a title and caption formatted as follows: Fig. #. Caption (on the same line). Put figure titles and captions on one sheet followed by the figures; one figure per page. Each table and figure caption should end with a period. The first letter of the first word in the title and caption, and each column and row head, should be capitalized. In the tables, horizontal lines should appear below the caption and each column head and at the bottom. Numbers in tables should be aligned based on decimal points. Ensure that each illustration has a caption. Supply captions separately, not attached to the figure. A caption should include a brief title (not on the figure itself) and a description of the illustration. Keep text in the illustrations themselves to a minimum but explain all symbols and abbreviations used.

    In-text citations and reference lists should follow the style of the American Psychological Association (see Please ensure that every reference cited in the text is also present in the reference list (and vice versa). Unpublished results and personal communications are not recommended in the reference list but may be mentioned in the text. If such references are included in the reference list, they should also follow the APA style. Citation of a reference as 'in press' implies that the item has been accepted for publication.
    Authors should double-check their reference lists before submitting their manuscripts to JCP. Reference lists should include recent articles in consumer psychology, consumer behavior and/or marketing that are relevant to the topic. These field-specific references serve two functions: (a) they help clarify the submitted paper's contribution to the field's existing literature; and (b) they facilitate the choice of suitable JCP reviewers. For classic concepts, authors should also cite the studies that developed the concepts.
    The list of references should be arranged first alphabetically and then further sorted chronologically if necessary. More than one reference from the same author(s) in the same year must be identified by the letters a, b, c, etc., placed after the year of publication (see APA Style Manual).

    • Reference to a journal publication:
      Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior. Journal of Consumer Psychology, 17(2), 83-95. Mellers, B. A., Schwartz, A., Ho, K., & Ritov, I. (1997). Decision affect theory: Emotional reactions to the outcomes of risky options. Psychological Science, 8(6), 423-429.
    • Reference to a book: Strunk, W., Jr., & White, E. B. (1979). The elements of style (4th ed.). New York: Longman.
    • Reference to a chapter in an edited book:
      Mettam, G. R., & Adams, L. B. (2009). How to prepare an electronic version of your article. In B. S. Jones, & R. Z. Smith (Eds.), Introduction to the electronic age (pp. 281-304). New York: E- Publishing Inc.
    • Web references:
      As a minimum, the full URL should be given and the date when the reference was last accessed. Any further information, if known (DOI, author names, dates, reference to a source publication, etc.), should also be given. Web references can be listed separately (e.g., after the reference list) under a different heading if desired, or can be included in the reference list.
    • References in a special issue:
      Please ensure that the words "this issue" are added to any references in the list (and any citations in the text) to other articles in the same Special Issue.
    JCP has standard templates available in key reference management packages such as EndNote ( and Reference Manager ( Using plug-ins to word-processing packages, authors only need to select the appropriate journal template when preparing their article, and the list of references and citations to these will be formatted according to the journal style, which is described below.

    Supplementary material

    Elsevier accepts electronic supplementary material to support and enhance your scientific research. Supplementary files offer the author additional possibilities to publish supporting applications, high-resolution images, background datasets, sound clips and more. Supplementary files supplied will be published online alongside the electronic version of your article in Elsevier Web products, including ScienceDirect: In order to ensure that your submitted material is directly usable, please provide the data in one of our recommended file formats. Authors should submit the material in electronic format together with the article and supply a concise and descriptive caption for each file. For more detailed instructions please visit our artwork instruction pages at

    Submission Checklist

    Prior to submitting their paper for review, author should perform the following checks: One author has been designated as the corresponding author with contact details (e-mail address, full postal address, and phone number); Manuscript (structure, format, citations, reference list, etc.) conforms to APA style, and length requirements are respected; All references mentioned in the reference list are cited in the text, and vice versa; Manuscript has been copy-edited (spell-checked and grammar-checked) carefully; Authors have reviewed the Journal's "Scientific Standards and Expectations" and agree to abide by them; A Methodological Detail Appendix (MDA) is ready to be submitted with the paper, including information such as: Full phrasing of the questions and scales used for the reported findings; Full text of the key scenarios or vignettes used; Sample images of advertising stimuli used; Screen-capture of computer interface; Additional statistical details useful for reanalysis as described in the appendix of this document; Elaboration on pertinent details of the procedure (e.g., brief description of the filler task). All necessary files are ready to be uploaded: Text of the letter to the editor; Dis-identified manuscript, including abstract and keywords; Separate title page with author information and author note; All figures in a single file with a separate figure caption page; All tables (including title, description, footnotes) in a single file; Methodological Detail Appendix; Other Permission has been obtained for use of copyrighted material from other sources (including the Web). Color figures are clearly marked as being intended for color reproduction on the Web (free of charge) and in print, or to be reproduced in color only on the Web (free of charge) and in black-and-white in print. If only color on the Web is required, black-and white versions of the figures are also supplied for printing purposes. For any further information please visit our customer support site at

    Use of the Digital Object Identifier

    The Digital Object Identifier (DOI) may be used to cite and link to electronic documents. The DOI consists of a unique alpha-numeric character string which is assigned to a document by the publisher upon the initial electronic publication. The assigned DOI never changes. Therefore, it is an ideal medium for citing a document, particularly 'Articles in press' because they have not yet received their full bibliographic information. Example of a correctly given DOI (in URL format; here an article in the journal Physics Letters B):
    When you use a DOI to create links to documents on the web, the DOIs are guaranteed never to change.

    Online proof correction

    Corresponding authors will receive an e-mail with a link to our online proofing system, allowing annotation and correction of proofs online. The environment is similar to MS Word: in addition to editing text, you can also comment on figures/tables and answer questions from the Copy Editor. Web-based proofing provides a faster and less error-prone process by allowing you to directly type your corrections, eliminating the potential introduction of errors.
    If preferred, you can still choose to annotate and upload your edits on the PDF version. All instructions for proofing will be given in the e-mail we send to authors, including alternative methods to the online version and PDF.
    We will do everything possible to get your article published quickly and accurately. Please use this proof only for checking the typesetting, editing, completeness and correctness of the text, tables and figures. Significant changes to the article as accepted for publication will only be considered at this stage with permission from the Editor. It is important to ensure that all corrections are sent back to us in one communication. Please check carefully before replying, as inclusion of any subsequent corrections cannot be guaranteed. Proofreading is solely your responsibility.


    The corresponding author, at no cost, will be provided with a personalized link providing 50 days free access to the final published version of the article on ScienceDirect. This link can also be used for sharing via email and social networks. For an extra charge, paper offprints can be ordered via the offprint order form which is sent once the article is accepted for publication. Both corresponding and co-authors may order offprints at any time via Elsevier's WebShop ( Authors requiring printed copies of multiple articles may use Elsevier WebShop's 'Create Your Own Book' service to collate multiple articles within a single cover (

    You can track your submitted article at You can track your accepted article at You are also welcome to contact Customer Support via

    Guidelines for Research Reports

    What is the Journal of Consumer Psychology (JCP) looking for in Research Reports?
    Research Reports are manuscripts that are less than 4,000 words in length excluding the abstract, title page, references, tables, and figures. Research Reports, formerly referred to as Short Articles, should contain novel and interesting empirical or theoretical research just like longer-length Research Articles. However, unlike Research Articles, for novel and interesting theoretical ideas, authors of a Research Report may provide less empirical evidence; and for novel and interesting empirical findings, they may give less theoretical support. Despite these differences from Research Articles, we will maintain high standards of rigor (in terms of literature review, conceptualization, methodology, empirical analysis, and stated insights derived from analysis). Authors should acknowledge past related research and show how their paper relates to this earlier work. Shortage of space should not result in a lack of care in the literature review. Because Research Reports are meant to be widely disseminated to spark new research, they should also be easy to read.

    Research Reports may focus on novel and interesting empirical findings (based on data from experiments, surveys, or secondary sources). Examples include manuscripts whose findings: (1) are novel and interesting by themselves, (2) refute commonly held beliefs, (3) refute prior theory, or (4) refute prior explanatory processes. Some preliminary theoretical explanation must be offered for this category, but it is not necessary for authors to rule out all possible alternative explanations. Thus, inconclusive process evidence is not a reason to reject a Research Report (unless an alternative explanation is obvious and more compelling). However, note that authors need to provide substantial evidence for their proposed empirical findings-either through large sample sizes or multiple studies or both. Thus, authors may be asked to collect additional data for further support of the phenomenon (additional study) or for a more rigorous testing of the phenomenon (new study to replace an original study). Even if not conclusively establishing the process, authors should speculate about the process right at the outset of the paper, not just at the end. The strengths of the claims about the process should be proportional to the evidence being provided. For instance, if the authors only provide preliminary evidence of the process, they need to acknowledge upfront that other accounts are possible.


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