Editor
A. Woodside
Boston College, Chestnut Hill, MA, USA
Managing Editor
M. Laroche
Concordia University, Québec, QC, Canada
Associate Editor
Marketing
D.J. Ortinau
University of South Florida, Tampa, FL, USA
International Business
S. Biggemann
University of Otago, New Zealand
Buyer Behaviour
D. Martin
University of Hawaii at Hilo, Hilo, HI, USA
Finance and Accounting
O. Faleye
Northeastern University, Boston, MA, USA
Strategic Management and Organizational Behaviour
J. B. McGuire
Louisiana State University, Baton Rouge, LA, USA
L. Wu
National Chengchi University, Taiwan, ROC
Business and Marketing Research
A. Graefe
Ludwig-Maximilians-Universität München (LMU), Munchen, Germany
Book Essays
S. Wesley
University of Kentucky, Lexington, KY, USA
Service Management
L. Wu
National Chengchi University, Taiwan, ROC
Regional Editor
D. Smith
State University of New York (SUNY) at Albany, New York, NY, USA
Guest Editors
J.S Armstrong
University of Pennsylvania Wharton School, Philadelphia, PA, USA
E. Baraldi
V. D. Barnier
R. Brenes
K. Chon
The Hong Kong Polytechnic University, Kowloon, Hong Kong
W. Easley
S. Gould
JHU School of Medicine, Baltimore, MD, USA
K. Green
E. Gressetvold
J. Haar
Florida International University, Miami, FL, USA
D. Harrison
BI Norwegian Business School, Sandvika, Norway
C.H. Hsu
K. Huarng
C. Jevons
W. Johnston
University of The West Indies, Mona, Jamaica
D.H. Kim
Yonsei University, Seodaemun-Gu, Seoul, South Korea
E. Ko
Yonsei University, Seoul, South Korea
N. Kornum
Copenhagen Business School (CBS), Frederiksberg, Denmark
M. Laroche
Concordia University, Québec, QC, Canada
R. Li
University of South Carolina, Columbia, SC, USA
B. Low
University of Western Sydney, Penrith South DC, NSW, Australia
C.S Madden
Baylor University, Waco, TX, USA
R. Marshall
Auckland University of Technology, Auckland Central, New Zealand
C. M. Megehee
D. R. Merunka
M. Metzger
J. Moon
Hanyang University, Seongdong-Gu, Seoul, South Korea
H. Muhlbacher
Leopold-Franzens-Universität Innsbruck, Innsbruck, Austria
E. Murphy
A. O'Cass
University of Tasmania, Tasmania, SA, Australia
J. Ortinau
M.T. Pham
Columbia University, New York, NY, USA
B. Requena
D. Ribeiro Soriano
Universitat de València, Valencia, Spain
J.R. Rossiter
University of Wollongong, Wollongong, Sydney, NSW, Australia
B. Schlegelmilch
Vienna, Austria
C. Su
E. Wilson
T. L. Wilson
Umeå University, Umeå, Sweden
A. Woodside
Boston College, Chestnut Hill, MA, USA
W. Wymer
Z. L. Yang
City University of Hong Kong, Kowloon Tong, Hong Kong
Editorial Board Members
S. Arnold
Queen's University, Kingston, ON, Canada
S. Askegaard
University of Southern Denmark, Odense M, Denmark
J. Attaway
Illinois State University, Normal, IL, USA
H. Baker
The American University, Washington, DC, USA
J. Baker
Texas Christian University, Fort Worth, TX, USA
V. Barker III
University of Kansas, Lawrence, KS, USA
M. Barone
University of Louisville, Louisville, KY, USA
C. Bathala
Cleveland State University, Cleveland OH, USA
S. Beatty
University of Alabama, Tuscaloosa, AL, USA
S. Beckmann
Copenhagen Business School (CBS), Frederiksberg, Denmark
R. Belk
University of Utah, Salt Lake City, UT, USA
J. Bellizzi
Arizona State University West, PHOENIX, AZ, USA
D. Bello
Georgia State University, Atlanta, GA, USA
M. Bergadaa
Université de Genève, Genève, Switzerland
R. Billingsley
Virginia Tech, Blacksburg, VA, USA
A. Biswas
Louisiana State University, Baton Rouge, LA, USA
W. Black
Louisiana State University, Baton Rouge, LA, USA
E. Blair
University of Houston, Houston, TX, USA
P.N Bloom
University of North Carolina at Greensboro, Chapel Hill, NC, USA
J.S Boles
Georgia State University, Atlanta, GA, USA
S. Brown-Huska
George Mason University, Fairfax, VA, USA
A.C Burns
Louisiana State University, Baton Rouge, LA, USA
S. Burton
University of Arkansas, FAYETTEVILLE, AZ, USA
M. Caldwell
University of Sydney, Sydney, NSW, Australia
M. Callow
Morgan State University, Baltimore, MD, USA
L Carlson
Clemson University, CLEMSON, SC, USA
G Chakraborty
Oklahoma State University, Stillwater, OK, USA
T.L Childers
University of Minnesota, Minneapolis, MN, USA
L. Chonko
Baylor University, Waco, TX, USA
F. Chudry
Bristol University of West England (UWE), Bristol, England, UK
D.Y. Cohn
Touro College, New York, USA
M. Coller
University of South Carolina, Columbia, SC, USA
C Collins-Dodd
Simon Fraser University, Burnaby, Canada
S. Commuri
State University of New York (SUNY) at Albany, Albany, NY, USA
J.A Cote
Washington State University, Vancouver, WA, USA
R.L Coulter
Southwest Missouri State University, SPRINGFIELD, MO, USA
J. J. Cronin
Florida State University, Tallahassee, FL, USA
C.E. Crutchley
Auburn University, Auburn, AL, USA
K.B. Cyree
University of Mississippi, Oxford, MS, USA
P.A. Dabholkar
University of Tennessee, Knoxville, TN, USA
P. Dacin
Queen's University, Kingston, ON, Canada
R.P. Dant
University of Oklahoma, Norman, OK, USA
R. Darmon
ESSEC Business School, Cergy-Pontoise, France
W. Davis
University of Mississippi, Oxford, MS, USA
A.J Della Bitta
University of Rhode Island, KINGSTON, RI, USA
R. Deshpande
Harvard Business School, Boston, MA, USA
M.J Dorsch
Clemson University, CLEMSON, SC, USA
A.J Dubinsky
Purdue University, West Lafayette, IN, USA
A. Duru
The American University, Washington, DC, USA
J.A Edell
Duke University, Durham, NC, USA
T. Ellson
Cardiff University, Cardiff, UK
D.R Eppright
University of West Florida, PENSACOLA, FL, USA
E.R Foxman
Bentley University, Waltham, MA, USA
J. Fraedrich
Southern Illinois University at Carbondale, CARBONDALE, IL, USA
M.P Gardner
University of Delaware, Newark, DE, USA
J.W Gentry
University of Nebraska at Lincoln, LINCOLN, NE, USA
S Ghosh
University of Wisconsin at Milwaukee, Milwaukee, WI, USA
F Gilbert
University of Mississippi, OXFORD, MS, USA
G.J. Gorn
Hong Kong University of Science & Technology, Kowloon, Hong Kong
M Griffin
Bradley University, PEORIA, IL, USA
F. Hansen
Copenhagen Business School (CBS), COPENHAGEN, Denmark
D. M. Hardesty
University of Kentucky, Lexington, KY, USA
M Hartline
Florida State University, Tallahassee, FL, USA
J. Hawes
Indiana State University, Terre Haute, IN, USA
D Hill
Bradley University, PEORIA, IL, USA
R. Hoitash
Bentley University, Waltham, MA, USA
S. Hooi
Simon Fraser University, Burnaby, BC, Canada
M. Hui
Chinese University of Hong Kong, New Territories, Hong Kong
M.D Hutt
Arizona State University, Tempe, AZ, USA
A Jackson
Central Connecticut State University, NEW BRITAIN, CT, USA
S. Jun
Hanyang University, Seoul, South Korea
M Kamins
USC Marshall School of Business, Los Angeles, CA, USA
P. Kannan
University of Maryland, College Park, MD, USA
W.J Kehoe
Virginia Commonwealth University, Charlottesville, VA, USA
C. Kim
St. Mary's University, Halifax, Canada
L. Klein
Rice University, Houston, TX, USA
A. Kohli
Emory University, Atlanta, GA, USA
M. Krafft
Westfälische Wilhelms-Universität Münster, Münster, Germany
B Krishnan
University of Memphis, TENNESEE, TN, USA
A. Kumar
Arizona State University, Tempe, AZ, USA
V Kumar
University of Houston, Houston, TX, USA
S. Lam
The University of Hong Kong, Hong Kong, China
C. W. Lamb
Texas Christian University, Fort Worth, TX, USA
R.E. Lamy
CFA Institute, Charlottesville, VA, USA
D.H. Lee
Manhattan College, RIVERDALE, NY, USA
H.W Lee
University of Michigan at Dearborn, Dearborn, MI, USA
B.F Leleux
Institute for Management Development (IMD), Lausanne, Switzerland
J.E Lewin
Boston College, Chestnut Hill, MA, USA
J. Li
Hong Kong University of Science & Technology, Kowloon, Hong Kong
D.R Lichenstein
University of Colorado, BOULDER, CO, USA
J. Lichtenthal
City University of New York (CUNY), New York, NY, USA
J.R Lumpkin
Oklahoma State University, Stillwater, OK, USA
C.S Madden
Baylor University, Waco, TX, USA
T.J Madden
University of South Carolina, Columbia, SC, USA
J. Mahoney
University of Illinois at Urbana-Champaign, Urbana, IL, USA
D. Marciukaityte
Cleveland State University, Cleveland OH, USA
G.W. Marshall
Oklahoma State University, TULSA, OK, USA
I. Mathur
Southern Illinois University at Carbondale, Carbondale, IL, USA
S.W. McDaniel
Texas A&M University, COLLEGE STATION, TX, USA
G.H. McDougall
Wilfrid Laurier University, Waterloo, ON, Canada
M. McGrath
Loyola University Chicago, CHICAGO, IL, USA
M McMillan
CFA Institute, Charlottesville, VA, USA
W. Mindak
Tulane University, New Orleans, LA, USA
P.W. Miniard
College of Business Administration, MIAMI, FL, USA
B. Mittal
Northern Kentucky University, HIGHLAND HEIGHTS, KY, USA
G.P. Moschis
Georgia State University, Atlanta, GA, USA
J.M. Munch
Wright State University, Drayton, OH, USA
R. Nataraajan
Auburn University, AUBURN, AL, USA
L. Naveen
Temple University, Philadelphia, PA, USA
R.S. Netemeyer
Louisiana State University, Baton Rouge, LA, USA
A.B Oumlil
University of Dayton, DAYTON, OH, USA
L. Pinkowitz
Georgetown University, Washington, DC, USA
J.T. Plummer
MCCANN-ERICKSON WORLDWIDE, New York, NY, USA
M. Prince
Southern Connecticut State University, NEW HAVEN, CT, USA
G. Punj
University of Connecticut, STORRS, CT, USA
W. Qualls
University of Illinois at Urbana-Champaign, Urbana-Champaign, IL, USA
A.L. Redman
University of Tennessee at Martin, Martin, TN, USA
K. Reynolds
Louisiana State University, Baton Rouge, LA, USA
D.P Robin
Wake Forest University, WINSTON SALEM, NC, USA
H.E Ryan Jr.
Georgia State University, Atlanta, GA, USA
S. Sankaraguruswamy
C.M Schaninger
State University of New York (SUNY) at Albany, New York, NY, USA
B. Schmitt
Columbia University, New York, NY, USA
K. Shaw
University of Missouri, Columbia, MO, USA
D.L Sherell
University of Memphis, MEMPHIS, TN, USA
J.F Sherry Jr.
J. Singh
Case Western Reserve University, Cleveland, OH, USA
M.J Sirgy
Virginia Polytechnic Institute and State University, Blacksburg, VA, USA
K. Sivakumar
Lehigh University, BETHLEHEM, PA, USA
D.M. Stayman
Cornell University, Ithaca, NY, USA
D.E. Stem
Washington State University, Washington, WA, USA
D. Strutton
University of Louisiana at Lafayette, LAFAYETTE, LA, USA
T.A. Suter
Oklahoma State University, TULSA, OK, USA
H. Tan
Singapore Management University, Singapore
J. Tanner
Baylor University, Waco, TX, USA
C.R. Taylor
Villanova University, Villanova, PA, USA
B. Teng
Cheung Kong Graduate School of Business, Beijing, China
K. Tian
University of Kentucky, Lexington, KY, USA
F. Trawick
University of Alabama at Birmingham, Birmingham, AL, USA
S. Valentine
University of Wyoming, Laramie, WY, USA
S. Vitell
University of Mississippi, OXFORD, MS, USA
H. Wang
Hong Kong University of Science & Technology, Kowloon, Hong Kong
S.C. Weaver
Lehigh University, Bethlehem, PA, USA
D. Webb
University of Western Australia, NEDLANDS, WA, Australia
M.G. Weinberger
University of Massachusetts, Amherst, MA, USA
E.J. Wilson
Boston College, CHESTNUT HILL, MA, USA
C. Yang
National Chiao Tung University, Hsinchu, Taiwan, ROC
C.E. Young
University of Colorado Denver, Denver, CO, USA
G.M. Zinkhan
University of Georgia, Athens, GA, USA
