Roy Rosin, MBA, is Chief Innovation Officer at the University of Pennsylvania Health System. As Chief Innovation Officer, he leads efforts to develop methods for delivering health care at a lower cost, looking at new opportunities across health outcomes, patient experience and revenue streams. Previously, he was Vice President of Innovation for Intuit, a leading software company known for Quicken, QuickBooks and TurboTax. In this role, Rosin led changes in how Intuit manages new business creation, allowing small teams pursuing new opportunities to get to market and experiment rapidly. He also built innovation programs that dramatically increased entrepreneurial activity, with annual new releases increasing from 5 per year to 30, while time to market decreased from one year to less than 5 months. Prior to his innovation leadership position, Rosin also served as General Manager for Intuit's consumer division. Rosin received his undergraduate degree from Harvard University and his master's degree in business administration from Stanford University.