Search Engine Marketing
Search engines such as Google and MSN play an important role in increasing the discoverability of content on our platforms, e.g. ScienceDirect. Elsevier works with these search engines on several levels.
We optimize our website content to improve their position in the major search engine rankings. This serves to increase both the visibility of our sites and the individual journal brands. The appearance of links to Elsevier websites in the top 10 results on the main search engines doubled within the first six months of this initiative.
We are also investigating the use of sponsored linking to display key titles when relevant searches are made.