Marketing activitiesSearch engine marketing
Using Google, MSN and other search engines to increase "discoverability".
ScienceDirect, Elsevier.com and the dedicated health science websites.
Content alerting services
Email alerts to keep researchers up-to-date and your journal's content on their reading list.
Workshops to attract and train new authors and reviewers for Elsevier journals.
Cross-advertising in related journals to increase readership and attract new authors.
Profiling your journal at events in your subject area.