KeAi aims to bring China’s scientific research to a global audience
Joint venture of Elsevier and CSPM – the publishing arm of the Chinese Academy of Sciences – will publish Chinese journals in English on an open-access platform
By Rocio Huacuz Mier Posted on 29 May 2014
China's scientific research output has grown rapidly over the past decade. China is now the second largest source of academic publications after the United States and ahead of the UK, according to Scopus data. As the amount of publications rises, so does the demand for high quality journals by the Chinese research communities and internationally.
To meet this need, Elsevier and Chinese Science Publishing and Media Ltd. (CSPM) — China's largest STM publisher and the publishing arm of the Chinese Academy of Sciences — came together in 2007 to form a joint venture: KeAi.
Translated as "love for science," KeAi (科爱) combines the evolution of scientific research with world-leading publishing expertise and innovation.
In 2013, KeAi renewed and strengthened its scope to create an international publishing platform for English-language STM journals that brings the expanding wealth of research originating from China to the rest of the world.
By publishing Chinese journals in English on an open access platform, KeAi aims to produce top-tier journals while expanding research accessibility. The goal is to ensure that the journals they publish, whether hosted or their own, meet the highest international standards and provide the necessary international exposure.
KeAi is the newest player in the exponentially growing publishing services market in China.
It emerges from the need of Chinese researchers, universities and publishers for more international exposure and collaboration while building on centuries of heritage from universities, researchers and publishers. Both publishers have a long history of publishing scientific research in world-class journals. However, as the amount of scientific documents produced by China has grown at an impressive annual rate of 20 percent over the past 10 years, its international collaboration has slowly decreased, resulting in less global exposure of Chinese research. KeAi will allow Chinese Journals to become global, ultimately leading to increased international cooperation.
Early this month, KeAi Chairman Peng Bin and General Manager Keith De Blanger visited several research institutes in Chengdu, China, with the purpose of generating new international cooperation across journal editorial departments. During these visits, De Blanger spoke about how to improve international influence in journals and the importance of widespread use of data analysis tools and how KeAi journals and authors will benefit from online platforms such as Scopus and ScienceDirect. Afterwards, Keith De Blanger said:
China is continuing its exponential growth in the field of scientific research and is more committed than ever to disseminate the output from this research to the global community. KeAi's unique attributes, derived through the cooperation of both Elsevier and CSPM, mean we are ideally placed to make us a valuable partner in aiding China in its ambitious scientific and publishing goals.
One of the first areas this joint venture will focus on developing journals and partnerships is China's Project 985, in which government funding is used to create world-class universities. This project involves 39 universities in six main subject areas – Energy, Environmental Protection, Material Science, Engineering, Computer Science and Biomedical sciences.
It is important that China, as one of the main scientific research contributors, maintain and improve the quality of its publications, and this is one of the main goals of this joint venture. Authors will benefit from high-quality reviews and innovative services on ScienceDirect and Scopus. While based in China, KeAi will target the international market with the purpose of having a global audience.
For more about KeAi, visit keaipublishing.com.
Elsevier Connect Contributor
Rocio C. Huacuz Mier is Marketing Communications Manager for KeAi, the new joint venture of Elsevier and CSPM in China. She holds an MSc. from TiasNimbas Business School in the Netherlands. She is an experienced international e-marketeer, statistic analyst and project manager with great passion for marketing and new technologies. Prior to joining Elsevier this year, she worked in Beijing as a marketing project manager for Naver Corp., one of Asia's largest Internet companies. She is based in Amsterdam.