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Free research papers on social media and marketing

Access to the top-cited and most read research articles from Elsevier's Marketing journals

Behind every great marketer is the science of marketing and social media, with strategies, principles and techniques that are continually evolving. Professionals must not only keep pace with the latest tools and technologies — which enable them to target their communications and keep track of how (and how many) people respond — they must be communication experts who understand the importance of listening and observation.

Elsevier has a portfolio of marketing journals that address the challenges of marketing professionals and present the latest research. The publishers of this portfolio have made their most read and top-cited articles free until August 23, 2014. Here is their selection:

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Journal of Business ResearchJournal of Business Research

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Industrial Marketing ManagementIndustrial Marketing Management

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International Journal of Research in MarketingInternational Journal of Research in Marketing

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Journal of Consumer PsychologyJournal of Consumer Psychology

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Journal of RetailingJournal of Retailing

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Journal of Interactive MarketingJournal of Interactive Marketing

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Journal of Retailing and Consumer ServicesJournal of Retailing and Consumer Services

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Australasian Marketing JournalAustralasian Marketing Journal

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Elsevier Connect Contributor

Angelina WardAs Director of Social Media and Content for Global Corporate Relations at Elsevier, Angelina Ward (@angelinaward) leads social business efforts throughout the organization. She has been with Elsevier and our sister companies for eight years. Covering technical, information security, and new media topics, she became skilled in developing engaging communities with industry professionals through social media. She speaks at industry events on social media topics and has been recognized as one of the Top 50 Women in Technology on Twitter who truly "gets" social media and social business.



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