Elsevier and other STM publishers are often faced with the perception that increases in journal prices over the years have been excessive and somehow inappropriate. In The Scholarly Kitchen, Kent Anderson comments on an article authored by Paula Gantz for the Professional & Scholarly Publishers Association. In his post “New Players, New Priorities ...” he notes that “prices — once adjusted for inflation — have actually been increasing more slowly, and more recently have been falling, for scholarly information” and characterizes the problem as more fundamentally a “funding issue in a growing market.”
In her article, “Digital Licenses Replace Print Prices as Accurate Reﬂection of Real Journal Costs,” Gantz details the way librarians and publishers have dealt with the challenges created by “bursts in research and published information over the past 20-odd years” and concludes that the average actual cost of a journal in 2010 was on par with the cost 20 years before. [divider]
As VP of Global Corporate Relations at Elsevier, Tom Reller (@TomReller) is the primary media spokesman for Elsevier, responsible for the company’s relationships with media, analysts and other online communities.