For physicians seeking news and articles to help diagnose and treat their patients, Elsevier has launched a free medical information website.
PracticeUpdate provides regular medical reports culled from hundreds of journals and other news sources by the medical channel’s editorial staff. Its information is tailored to users who practice in six specialties: oncology, urology, dermatology, primary care, cardiology and eye care, both ophthalmologists and optometrists.
Users can view PracticeUpdate on their computers and mobile devices and have notifications and digests sent to their email. They can choose to receive any of the following:
- A daily digest of the latest news and articlesew
- Expert Insights, in which editors select the top items of the week
- Monthly Top 10 most popular items
- Notifications of breaking news
- Notifications of new Continuing Medical Educaiton (CME) opportunities
- Conference coverage, in which editors and guest physicians deliver key information from leading medical conferences
“In addition to selecting the best and most relevant content, our experts add context and provide their own perspectives, combining evidence with practical experience,” said Allison Risko, VP of Specialty Products for Elsevier’s Health Sciences division.
“One of the most valuable aspects of PracticeUpdate is that the collected articles come not only from Elsevier’s leading journals but other peer-reviewed journals,” she explained “This provides physicians with a single source of leading articles, independent of which journal they were originally published.”
The service is patterned after OncologySTAT, which was phased out at the end of March, with a majority of its users transitioning their account to PracticeUpdate.
“We’re keeping the best qualities of OncologySTAT, and now making it easier to use, including better access for mobile users, and expanding it to more medical specialties,” said Marketing Director Denis Conlon.
PracticeUpdate operates independently of any professional society or sponsor. It offers multiple marketing and promotional opportunities, including targeted advertising and sponsorship of specific site sections or content types. Also, users can opt in to receive special offers from Elsevier or third parties. [note color="#f1f9fc" position="center" width=800 margin=10]
PracticeUpdate featuresPracticeUpdate and the experts on its editorial board deliver:
- Free daily-updated content geared toward practicing clinicians
- Weekly scans of premier medical journals
- News, research and clinical findings, curated and hand-selected from the top research
- Expert commentary and summaries placing the most important and relevant findings into perspective
- Optimized access from any mobile device, including smartphones and tablets
- Ability for users to fine-tune their content based on specialty and other interests
- Community features enabling validated physicians to share their practice experiences
How to registerHealth-care professionals can register for PracticeUpdate at practiceupdate.com. [/note] [divider top="0"]
The Authors[caption id="attachment_11875" align="alignright" width="110"] Len Maniace[/caption] [caption id="attachment_11223" align="alignleft" width="135"] Alison Bert, DMA[/caption] Len Maniace is an Executive Editor for Global Internal Communications at Elsevier. He worked 32 years as a journalist, mostly with Gannett in New York (The Journal News), reporting on science, medicine, environment, health-policy and government, as well as serving as assistant city editor. He later covered breaking news in New York City for the New York Post. Outside of work, he leads an environmental sustainability program for a volunteer, nonprofit group in his New York City neighborhood of Jackson Heights, Queens. He is married and has two sons.
Alison Bert (@AlisonBert) is Editor-in-Chief of Elsevier Connect. She joined Elsevier five years ago from the world of journalism, where she was a business reporter and blogger for The Journal News, a Gannett daily newspaper in New York. In the previous century, she was a classical guitarist on the music faculty of Syracuse University. She holds a doctorate in music from the University of Arizona, was a Fulbright Scholar in Spain and performed in the 1986 master class of Andres Segovia.