Wedding Planning and Management

Consultancy for Diverse Clients


  • Maggie Daniels, Assistant Professor of Tourism and Events Management in the School of Recreation, Health and Tourism at George Mason University, Fairfax, Virginia, USA
  • Carrie Loveless, CEO of "Carried Away Events" and adjunct professor in the School of Recreation, Health and Tourism at George Mason University, Fairfax, Virgina, USA

Wedding Planning and Management provides a comprehensive introduction to the planning and management of weddings. Looking through an event management lens, Maggie Daniels and Carrie Loveless thoroughly explore the foundations, practice, and business of wedding planning. They include over 50 case studies, provide planning checklists, and set standards for best practice. The emphasis on diversity encompasses traditions from cultures around the globe.

The book is designed so that consultants, brides, grooms, vendors, scholars, and those simply fascinated by weddings can appreciate and apply the material. Visually stunning with over 150 images captured by award winning photojournalist Rodney Bailey, the full color pages lavishly illustrate concepts and spark the imagination.

Award Winning Book, Best of Category:'showYear=2008

As featured on ABC News Nightline and United Press International

View full description


Primary audience: Undergraduate students in Wedding Planning and Management; Events Management, Hospitality Management Secondary audience: Events Management and Hospitality Professionals; Professional Seminars


Book information

  • Published: February 2007
  • ISBN: 978-0-7506-8233-6


"As Editor-in- Chief of Event Management: An International Journal, my congratulations go out to Dr. Daniels and Ms. Loveless on producing what has to be the most comprehensive and complete work on wedding planning ever produced. This text on one of the fastest growing segments of the event industry today will fill a knowledge void that has existed for some time. I am sure that this text will become a necessary element on the self of all students, academics and professionals who are either working in or researching this area of the event industry. The text from the theoretical grounding to the case studies, worksheets and checklists are well conceived and written in a manner that allows the beginning student to the experienced professional to understand and utilize the information. It is without any hesitation that I endorse this textbook to anyone who wants to learn and understand the wedding planning event business." --Dr. Kenneth F. Backman, Editor-in-Chief, Event Management: An International Journal; Associate Professor in the Department of Parks, Recreation and Tourism Management, Clemson University "With its ‘engaging’ style, rich illustrations, and comprehensive blend of culturally sensitive practical and background material, this book will quickly become an indispensable resource for those aspiring to become professional wedding planners, and also for those who want to be personally involved in their own wedding experience. Sure to become a classic!" --Dr. Laura Jane Lawton, Editor-and-Chief, Tourism Review International School of Tourism and Hotel Management University of South Carolina, USA Weddings are both big business and important social events. In today's fast-paced, complicated world, anyone setting out to plan their own wedding, or act as consultant, needs much more information and preparation than ever before. Today's wedding planner or consultant is a professional. Maggie Daniels and Carrie Loveless provide a perfect combination of the academic and the practical perspectives in their book Wedding Planning and Management. Three of their themes impress me in particular: the need for attention to cultural diversity, discussion of the nature and meanings of the wedding ceremony, and a highly visual presentation. I once had the privilege of attending a wedding in Korea that combined the best of Hollywood and traditional Korean ceremony, and so it was a delight to see the traditional Korean wedding covered in this book alongside many other examples from different cultures. There are also numerous cases to illustrate consultancy and vendor-related issues, just what the practitioner wants, and many tables and figures that make it a usable book for students. -- Donald Getz, PhD., Professor, Haskayne School of Business, University of Calgary

Table of Contents

ContentsList of Case Studies List of Figures List of Tables Preface Acknowledgments About the Authors About the Photographer Section I : Foundations Chapter 1: Role and Scope of Wedding Consultancy Market estimates Titles, packages and roles The organization of the book References Chapter 2: Weddings, Culture and Religion Socialization for marriage Mate selection Pre-wedding rituals Wedding customs Changes in identity References Chapter 3: History and Hegemony What is hegemony? Hegemony and marriage Hegemony and weddings A balance of power References Chapter 4: The Mediated Construction of Weddings Invented traditions Celebrity weddings Portrayal of weddings in film Reality television The internet References Chapter 5: The Changing Family, Law and Politics Female workforce dynamics The missing male Cohabitation and divorce Same-sex relationships and unions Intercultural and interfaith marriages References Chapter 6: Weddings and Consumerism The urge to consume The quest for perfection Sponsored weddings Anti-consumptive and conservationist weddings References Chapter 7: Tourism and Destination Weddings Visiting friends and relatives tourism Honeymoon travel Destination weddings References Section II : Practice Chapter 8: Wedding Timelines Research Design Coordination Legal issues Confirmation and details Implementation Wrap-up and evaluation Consultant checklist References Chapter 9: Wedding Budgets Wedding budget categories Budget summaries Consultant checklist References Chapter 10: Determining the Vision Vision determination Wedding themes Destinations and sites Consultant checklist References Chapter 11: Food, Beverage and the Wedding Cake Food and beverage The wedding cake Consultant checklist References Chapter 12: Wedding Attire and the Bridal Party Bridal attire Menswear Cultural traditions The wedding party Wardrobe malfunctions Consultant checklist References Chapter 13: The Ceremony The celebrant Readings and vows Exchange of rings and special artifacts The ceremony program Guidelines and policies Consultant checklist References Chapter 14: Floral Décor Recipients and locations Selecting flowers Centerpieces and other decorative elements Installation and removal Consultant checklist References Chapter 15: Photography Movement from film to digital photography Two primary styles of photography Album design and trends Consultant checklist Chapter 16: Music and Entertainment Ceremony music and entertainment Cocktail hour music and entertainment Reception music and entertainment Consultant checklist References Chapter 17: Rentals and Site Layout Tents Tables, chairs, linens and tableware Lighting Outdoor considerations Site layout Consultant checklist References Chapter 18: Stationery Elements and Etiquette Save-the-date notices Invitations Calligraphy Ceremony programs Seating stationery Menus Personalized napkins, boxes, bags and matches Wedding announcements Thank-you notes Consultant checklist References Chapter 19: Transportation Getting started Transportation to the ceremony venue Transportation from the ceremony to the reception Transportation from the reception to the final destination Transportation costs and final details Consultant checklist References Chapter 20: Wedding Day Details Bridal preparations Consultant preparations Consultant checklist Chapter 21: Post-wedding Evaluation Conducting a post-wedding evaluation The wedding summary Consultant checklist References Section III: Building Your Business Chapter 22: Business Plan and Target Audiences Writing your business plan Beyond the business card References Chapter 23: Developing a Marketing Strategy Determining your target market Marketing tool development The four secrets of selling to brides References Chapter 24: The Client Interview, Communication and Contracts Initial screening Client interview details Follow-up communication Contracts Compensation References Chapter 25: Vendor Relations, Networking and Negotiation Establishing vendor relationships Networking Negotiation References Chapter 26: Office management Organizing your work environment Selecting hardware and software Other business equipment essentials Building a staff References Chapter 27: Competition, obligations and ethics Demand and competition Obligations Ethics References Chapter 28: Stress management and career enrichment Stress management tips Career enrichment References Index