Using Information to Develop a Culture of Customer Centricity
Customer Centricity, Analytics, and Information UtilizationBy
- David Loshin
- Abie Reifer
Line-of-business managers who want to solve their problems by buying an analytics application. It will be written to ground them in the reality that buying an application alone wonât solve their problems. The aim is to change the culture and expectations around information management.
Paperback, 108 Pages
Published: November 2013
Imprint: Morgan Kaufmann