Understanding the Hospitality ConsumerBy
- Alastair Williams, Former Principal Lecturer and Head of the Centre for Hospitality Management and Retailing, Leeds Metropolitan University
Second and final year undergraduate and postgraduate students on hospitality management courses. Practising managers in middle management positions within SMEs and major branded businesses.
Published: May 2002
Imprint: Butterworth Heinemann
"...a satisfying synthesis of theory and practice. Williams not only sets out the theory clearly, but also shows how it applies to the complicated world of hospitality. Unlike many academic texts, this book has direction and leaves the reader with a provocative and pertinent message." - Hadyn Ingram, International Journal of Contemporary Hospitality Management, February 2003 "...a stimulating read with good application and interest for those who study or practice hospitality management." - Professor Jon Bareham, Professor of Business and Management, University of Brighton, UK