- Chris Rice, Senior Lecturer, Nottingham Trent University; CIM Examiner
CIM Certificate students; IPM, DMS, IPS students taking papers in consumer behaviour; undergraduate (BABS) students taking organizational behaviour options.
Published: February 1997
Imprint: Butterworth Heinemann
'It is even more comprehensive than before, yet remains firmly focused on the instrumental demands of students. It can be picked up voluntarily and read for pleasure. Few technical publications justify such an accolade, yet in Rice's case it is well deserved' Ted Johns, CIM Senior Examiner, Understanding Customers