Tourism and Entrepreneurship
International PerspectivesEdited by
- Stephen J. Page, Senior Professor, Sustainable Tourism Management, London Metropolitan University
- Jovo Ateljevic, Jovo Ateljevic is Lecturer in Entrepreneurship, Stirling Management School, University of Stirling, UK
Upper level undergraduate and postgraduate level students in tourism and related disciplines, including entrepreneurship studies, business studies and marketing. Entrepreneurial studies is an optional course at third year ug level on tourism degrees.UK figures from UCAS state:1007 tourism courses 246 entrepreneurship courses4891 business courses1473 marketing coursesThe book will have a secondary market with practitioners working within tourism, leisure, recreation, environmental management, cultural services, and attractions.There are also an increasing number of NGOs and consulting agencies (e.g. CARE International, USAID, Global Vision) engaged in local / regional tourism developments in a number of countries.
Published: May 2009
Imprint: Butterworth Heinemann