The Profit Impact of Business IntelligenceBy
- Steve Williams
- Nancy Williams
BI is the key benefit of strategic use of a company's data warehouse. As such, some of the same people that work in data warehouse and data mining are the audience for this book. So, the book's target audience includes both technical and non-technical professionals and decision makers in organizations that are considering business intelligence or who are intent on improving their existing business intelligence capability. This includes IT management, IT data architects, data warehouse professionals, database designers, business intelligence consultants, and technical professionals. We expect that there will be some handoff of book information to non-technical management as an argument for investing in BI.
Paperback, 240 Pages
Published: December 2006
Imprint: Morgan Kaufmann
'The ideas in The Profit Impact of Business Intelligence were central to our deployment of business intelligence applications that allowed us to manage revenue delivery and reduce costs. --Kevin McCaughey, Vice President â Strategic Planning, McCormick & Company Global Industrial Group One performance management approach we are taking is to leverage business intelligence to better serve our customers and to optimize our cost structure in relation to the services our customers value most. We have used the strategies described in The Profit Impact of Business Intelligence to align our BI program with our critical success factors and to drive our BI development efforts. --Terry Lillis, Chief Financial Officer â Retirement and Investor Services, The Principal Financial Group This is a "must read" book for anyone who wants to achieve real business intelligence. It advances the discipline of BI by focusing on business value built upon a strong foundation of technology best practices. --David L. Wells, Director of Education, TDWI: The Data Warehousing Institute Nancy and Steve Williams understand the âbusinessâ in business intelligence. This book is a must for business leaders who require that their BI programs drive real business value. --Barbara Wixom, PhD, Associate Professor, Director MS-MIT, University of Virginia - McIntire School of Commerce'