The Handbook of Global User ResearchBy
- Robert Schumacher
User experience professionals and researchers worldwide, customer experience manager, usability analyst, human factors engineer (analyst, specialist, manager), software/web developers, market researchers, quality personnel, information architects, business analysts, students interested in field work, managers, and product designers who conduct user research globally.
Paperback, 336 Pages
Published: October 2009
Imprint: Morgan Kaufmann
"Our products increasingly are finding their way around the world. Usable designs need to reflect the diversity of those global users if they are going to be successful, and not just the perspective coming from one lab in a corporate headquarters. Robert Schumacherâs Handbook of Global User Research is like a GPS system for navigating the complexities of that diversity. It is packed with an incredible amount of practical advice, useful tips, and warnings about potential disasters." â Arnie Lund, PhD, CUXP, Director, User Experience, Microsoft "Collectively, the authors bring decades and decades of hands-on experience to this book---and it shows. The Handbook of Global User Research offers a wealth of practical tips and advice you can readily rely on in your daily work. But itâs not just a list of doâs and donâts: this book provides in-depth discussions and history of each topic covered. Anyone doing user research across borders should have a copy of HGUR on their shelf." â James Kalbach, User Experience Consultant, LexisNexis, author of Designing Web Navigation.