The E-Commerce Book book cover

The E-Commerce Book

Building the E-Empire

New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover

Audience
Business professionals, information business and technology professionals, business and computer consultants.

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Published: October 2000

Imprint: Morgan Kaufmann

ISBN: 978-0-12-421161-2

Reviews

  • "A thorough, no-nonsense guide to launching and maintaining a business on the Internet."
    Praise for the First Edition..., --AMAZON.CO.UK


    "They say this book is able to move any corporation, small business or entrepreneur into the 21st Century. Great claims indeed. In actual fact, this book probably could."
    Praise for the First Edition..., --IS OPPORTUNITIES
    quote:"Business-to-business and business-to-consumer models are clearly defined... Offers readers the latest examples of best practice across a range of industry sectors and looks at features, such as auction technology and security, which are crucial to e-commerce success." @source:--IT TRAININ
    Praise for the First Edition..., --IT TRAINING

Contents

  • PrefaceIntroduction1. Set the Vision2. Know Your Customers3. Select Your Marketing Strategy and Branding4. First Impressions are Forever - Build the Best Site Now5. Keep Your Customers - Invest in Customer Service6. Choose Fulfillment Channels that Work7. Choose Effective Payment Systems8. Know Your Infrastructure9. Select the Right Commerce Vendor10. Secure Your Investment - Security Threats and Solutions11. Get Ready for Wireless12. Commit to Never-Ending Improvement - Know the Trends and Beat ThemAft

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