The Brave New World of Publishing book cover

The Brave New World of Publishing

The Symbiotic Relationship Between Printing and Book Publishing

This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies.

Paperback, 210 Pages

Published: August 2008

Imprint: Chandos Publishing

ISBN: 978-1-84334-439-1

Contents

  • The origins and evolution of the book and printing processes; Why conventional and digital printing processes will coexist for some time to come; A new business model requires a new means of production; The state of digital printing and integrated book manufacturing systems; New book genres and book architectures made possible by digital printing; Digital printing and the internet complement each other.

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