The ABC of Behavior Change
A Guide to Successful Disease Prevention and Health PromotionBy
- Jacqueline Kerr, BA, MSc, PhD, Research Assistant, Munich Tumour Registry, Munich, Germany
- Rolf Weitkunat, Privatdozent, Dr Rer Soc, Dipl Psych, Research Assistant, Lecturer, Institute fur Medizinische Informationsverarbeitung, Biometrie und Epidemiologie (IBE), Ludwig Maximilians Universitat, Munich, Germany
- Manuel Moretti, Dipl(Psych), Research Assistant, Bayerischer Forschungsverbund Public Health, Munich, Germany
The ABC of Behavior Change addresses the basics of behavior change: what to change and how. It has been written by a multi-disciplinary team of international experts to provide a broad summary of the factors involved and give concrete recommendations on how to manipulate the most important ones. Particular attention is given to: personal and psychological factors; social & environmental factors; communication, and the problems faced in changing behavior. A unique feature of this book is the Vademecum - a detachable guide that acts as a proactive index asking questions that challenge you to think more about your intervention. Chapter references follow pertinent questions to help alert you to topics you may have overlooked and should consider.
Paperback, 400 Pages
Imprint: Churchill Livingstone
Section A The Scope of Behavior Change Health promotion. Health and behavior. The problem of behavior change. Planning and evaluating interventions.
Section B Personal Factors. Personality and individual differences. Attitudes and expectations. Perceptions, cognitions, and decisions. Habits and implementation intentions. Stages of change, readiness, and motivation.
Section C External Factors. Socio-economic environments. Physical environments. Psychosocial environments. Political and legal environments. Modern cultural environments.
Section D Creating Behavior Change. Intervention strategies. Target audiences and target behaviors. Motivating personal change. Learning habits and skills. Persuasion. Interpersonal communication. Education. Environmental and social strategies. Mediated communication. Social marketing.