What's on, Who's Watching, and What it MeansBy
- George Comstock
- Erica Scharrer
University researchers and scholars in social psychology, communication, child development, sociology, advertising, marketing, and political science; graduate and senior undergraduate courses in mass media and communications.
Hardbound, 388 Pages
Published: March 1999
Imprint: Academic Press
"The renewed debate about media violence makes this comprehensive survey of empirical research on television viewers, content, and effect particularly timely...Highly recommended for all collections."
--CHOICE, October 1999
"This volume belongs on the bookshelf of all serious media researchers."
--JOURNALISM AND MASS COMMUNICATION QUARTERLY
"George Comstock and his former graduate student, Erica Scharrer, examine an impressive array of studies (more than 1,100 are cited) in an attempt to describe the content of TV and to synthesize knowledge about people's uses of TV and the micro- and macroeffects of TV viewing. Comstock is the right person to take on this challenge. During the past quarter century, he has established himself as one of the leading scholars on the influence of TV in American life... the authors... make a significant contribution to an understanding of the role and impact of TV in our lives... the authors do a fine job of distilling and making sense out of the array of often conflicting studies about the content of TV and its effects... The book offers an excellent synthesis of social science research on TV: the essentials about TV--its content, uses, and effects. I recommend the book to all psychologists who are interested in the nature and effects of TV in contemporary America."
--CONTEMPORARY PSYCHOLOGY, Vol. 45, 2000