Technology Entrepreneurship

Creating, Capturing, and Protecting Value


  • Thomas Duening, University of Colorado at Colorado Springs, USA
  • Robert Hisrich, Thunderbird School of Global Management, Glendale, AZ USA
  • Michael Lechter, Attorney, CLP, and entrepreneur

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.
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Undergraduate or graduate students taking technology-focused entrepreneurship courses in engineering or business schools.


Book information

  • Published: September 2009
  • ISBN: 978-0-12-374502-6

Table of Contents

Part I: Business & Economics: A Crash Course1. Fundamentals of Business2. Fundamentals of Economics3. Technology Entrepreneurship in the Global EconomyPart II: Legal Structure & Capital4. Legal Structure and Equity Distribution5. Raising Capital & Deal Structuring6. Exit Strategies & Return on InvestmentPart III: Intellectual Property and Contracts7. Intellectual Property Management & Protection8. Contracts9. Negotiating ContractsPart IV: Technology Venture Strategy and Operations10. Launching Technology Ventures11. Going to Market and Distribution Strategies12. Financial Management & Control13. Venture Management & LeadershipPart V: Managing Risk & Career Development14. Venture Risk Management15. Managing Your Entrepreneurial Career