Creating, Capturing, and Protecting ValueBy
- Thomas Duening, El Pomar Chair of Business and Entrepreneurship, Director of Center for Entrepreneurship, University of Colorado at Colorado Springs
- Robert Hisrich
- Michael Lechter
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.
Undergraduate or graduate students taking technology-focused entrepreneurship courses in engineering or business schools.
Hardbound, 590 Pages
Published: September 2009
Imprint: Academic Press
- Part I: Business & Economics: A Crash Course1. Fundamentals of Business2. Fundamentals of Economics3. Technology Entrepreneurship in the Global EconomyPart II: Legal Structure & Capital4. Legal Structure and Equity Distribution5. Raising Capital & Deal Structuring6. Exit Strategies & Return on InvestmentPart III: Intellectual Property and Contracts7. Intellectual Property Management & Protection8. Contracts9. Negotiating ContractsPart IV: Technology Venture Strategy and Operations10. Launching Technology Ventures11. Going to Market and Distribution Strategies12. Financial Management & Control13. Venture Management & LeadershipPart V: Managing Risk & Career Development14. Venture Risk Management15. Managing Your Entrepreneurial Career