Making Communication WorkBy
- David Clutterbuck, Co-founder of the European Mentoring and Coaching Council, Visiting Professor at Sheffield Business School, UK, and Senior Partner of Clutterbuck Associates
- Sheila Hirst, Joint Managing Director of item, and Head of Consultancy
Senior managers with responsibility for making change happen; HR professionals; Internal communication specialists, both consultants and practitioners; Public relations and public affairs specialists; Marketeers and adverstising agencies; Business schools and schools of communication studies; Management consultants; Strategic planners.
Published: October 2002
Imprint: Butterworth Heinemann
" Along with the growing recognition of the importance of internal communication, is the need for practitioners to build understanding and credibility for this relatively new discipline. Talking Business: Making Communication Work can help to do just that, by providing strategic substance and a whole array of practical solutions that every professional should have as part of their armoury. It is a comprehensive yet concise book which offers guidance and direction on all the key areas encountered during a career in internal communications" Vanessa Wright Communications Director Chivas Brothers " A professional book for professional communicators. It reflects the rise of internal communication up the business agenda and provides the context for effective communication as a key tool for organisational development." Mark Shanahan Director, Leapfrog Corporate Communications Ltd An excellent book for anyone trying to deal with the complexities of employee communication in the 21st century. Practical advice is combined with discussion of new tools and concepts, such as leadership communication and the role of employees as stakeholders. Its focus is the key issue of how the discipline can contribute strategically to business performance and how this can be measured. Lisa Bottle Director, Communications TRW Aeronautical Systems Talking Business draws on well researched theoretical underpinnings to provide a range of solutions to internal communications challenges, with supporting case studies to demonstrate how to put the theory into practice......A recommended read for those with HR-intensive businesses in their portfolios Business Adviser Magazine Jan 2003