Success in Innovation book cover

Success in Innovation

Improving the Odds by Understanding the Factors for Unsuccess

Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success.

Success in Innovation is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups - anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.


Professionals in innovation such as consultants, innovation managers, entrepreneurs and techno-starters. The book should have global appeal and is not limited to a specific industry.

Hardbound, 140 Pages

Published: April 2013

Imprint: Elsevier

ISBN: 978-0-12-397889-9


  • "He concentrates here not so much on the creative process of coming up with an innovation, but on the necessary other elements, such as making sure there is financing and a sufficient market…ultimately the book has a positive message as it instructs the reader on how they are most likely to cross the ‘Valley of Death’ with a new innovation."--Reference & Research Book News, October 2013
    "The single book I would recommend to high-tech start-ups" - Steven Bowns, Director Technology Futures
    "The first book to explain the Valley of Death in financial terms" - Susan Robertson, CFO Oxford Catalysts


  • Foreword
    Part I: The Innovation Process
    1. Insight in Innovation
    2. The Innovation Bridge
    3. Building the Business
    Summary I
    Part II:. Factors for Unsuccess
    4. Wrong Starts
    5. Poor Execution
    6. Unhappy Endings
    Summary II
    Part III:. Factors for Success
    7. Internals Factors
    8. External Factors
    Summary III


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