Success in Innovation
By- Jan Verloop, Consultant in Innovation, The Hague, The Netherlands
This book is for professionals involved in innovation, such as techno-starters, venture capitalists, entrepreneurs, university lecturers and graduate students. Laymen may read it out of interest in the topic and should be able to get a good general understanding, but may not appreciate the more complex issues.
Audience
Professionals in innovation such as consultants, innovation managers, entrepreneurs and techno-starters. The book should have global appeal and is not limited to a specific industry.
Hardbound, 140 Pages
Published: April 2013
Imprint: Elsevier
ISBN: 978-0-12-397889-9
Reviews
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"
The single book I would recommend to high-tech start-ups " - Steven Bowns, Director Technology Futures"The first book to explain the Valley of Death in financial terms " - Susan Robertson, CFO Oxford Catalysts
Contents
Introduction and Summary
1. Insight in Innovation
2. Factors for Failure
3. Danger Zones
Comfort Zones
