A Blueprint for Design, Development, and AdoptionBy
- Nauman Sheikh, Nauman Sheikh is a veteran of the data architecture profession who has built dozens of large scale operational and data warehouse systems over the last 17 years.
Analytics is considered a high-end approach for data analysis requiring expensive software packages and PhDs in Mathematics or Statistics. That has been the primary reason behind limited adoption of analytics in an enterprise. Only a few well understood and specialized areas make use of analytics like Risk and CRM. This book attempts to demystify the access, availability and application of analytics and breaks its implementation down to repeatable and manageable steps for mainstream project and IT managers so its adoption can be widespread across all functions of an organization.
Paperback, 350 Pages
Published: June 2013
Imprint: Morgan Kaufmann
- 1. Introduction 2. What is Analytics? 3. Analytics Project Lifecycle 4. Analytics Project Business Case 5. Analytics Project Architecture 6. Analytics Project Team 7. Analytics Project Development Methodology 8. Existing Technology 9. Specialized Databases 10. Statistical Tools 11. Scoring and Rating Engine 12. Strategy Design Tool