Strategic Management for Travel and TourismBy
- Nigel Evans, Acting Dean at Teesside Business School, University of Teesside
- David Campbell, Senior Lecturer in Strategic Management, Newcastle Business School
- George Stonehouse, Principal Lecturer in Strategic Management, Newcastle Business School
Undergraduate and postgraduate students studying in the travel tourism fields;practitioners.
Published: December 2002
Imprint: Butterworth Heinemann
"...the appeal of this book lies in its ability to act as a general reference text primarily to final year undergraduate students. In a text of 401 pages the authors have been able to provide a comprehensive introduction to the concept of business strategy. Material is clear concise and logical and the text is written in a student-friendly fashion. There is much to commend in this book and as such it should make a valuable contribution to the teaching of tourism." - Tourism Management Volume 27, Issue 5 , October 2006, Pages 1084-1085