Strategic Management for Hospitality and TourismBy
- Fevzi Okumus, Associate Professor and Chair of Hospitality Services Department, Rosen College of Hospitality Management, The University of Central Florida, Orlando FL. US
- Levent Altinay, Reader in Strategic Management, Department of Hospitality, Leisure & Tourism, Oxford Brookes University
- Prakash Chathoth, Assistant Professor in the School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong.
Senior undergraduate and taught postgraduate students on travel, tourism, hospitality/hotel management programmes taking courses in strategic management/ business policy. It will also be a valuable source for practicing managers in the tourism and hospitality organizations. As the text is intended to be global in its focus, principal geographic markets are Europe, USA, Hong Kong and Australasia.
Published: January 2010
Imprint: Butterworth Heinemann