Start Right in E-Business
A Step by Step Guide to Successful E-Business ImplementationBy
- Bennet Lientz, The John E. Anderson School of Management, University of California, Los Angeles, U.S.A.
- Kathryn Rea, The Consulting Edge, Beverly Hills, California, U.S.A.
Managers and staff who head up e-business implementation efforts; managers considering e-business implementation and want to know the best methods to employ; employees involved in e-business implementation; entrepreneurs interested in starting an e-business; consultants who want to pursue e-business implementation as a line of business; IT professionals who want to establish themselves and their groups firmly in e-business
Published: September 2000
Imprint: Academic Press