A Practical ApproachBy
- Joseph Favorito, Vice President, Communications, International Fight League
Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons.
PR professionals or those looking to enter the Sport PR field from prior PR roles; undergraduate and graduate students in courses dealing with Sport Public Relations; Sport management academics, Sport Information Directors
Published: June 2007
Imprint: Butterworth Heinemann
- 1- Explaining the business where it was, where it is now The appetizer, makes the entrée2- Getting started and building contacts/volunteerism Being able to sing and dance3- Reading, writing and speaking and not just in English Walking the walk and talking the talk4- How and what to pitch No mediums should be rare when selling sizzle or steak5- Working in the colleges SID is not just the name of the accounting teacher6- Working with a professional team The endless season7- Working with an individual sport and athlete Theres no I in team, but there is an ME8- The Leagues and National Governing Bodies Making the 300 pound gorilla warm and fuzzy9- Womens Sports and Athletics Theyve come a long way, baby10- Event PR If It Aint Catered It AinT Journalism11- Multi-national sports The Meat is not proportional to the amount of the Cheese12- Working in the minors There are no small parts, only small actors.13- Working in the major markets Its all about the buzz14- The agency side Growing Up You Wanna Be Joe Namath when you are grown you wanna own Joe Namath15- Whats Next? The new age of sports PR Star Gazing