A Practical ApproachBy
- Joseph Favorito, Vice President, Communications, International Fight League
Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons.
PR professionals or those looking to enter the Sport PR field from prior PR roles; undergraduate and graduate students in courses dealing with Sport Public Relations; Sport management academics, Sport Information Directors
Published: June 2007
Imprint: Butterworth Heinemann
- 1- Explaining the business â¦ where it was, where it is nowâ¦ âThe appetizer, makes the entrÃ©eâ2- Getting started and building contacts/volunteerismâ¦âBeing able to sing and danceâ3- Reading, writing and speakingâ¦and not just in English âWalking the walk and talking the talkâ4- How and what to pitchâ¦âNo mediums should be rare when selling sizzle or steakâ5- Working in the collegesâ¦ âSID is not just the name of the accounting teacherâ6- Working with a professional teamâ¦ âThe endless seasonâ7- Working with an individual sport and athleteâ¦âThereâs no âIâ in team, but there is an âMEââ8- The Leagues and National Governing Bodiesâ¦ âMaking the 300 pound gorilla warm and fuzzyâ9- Womenâs Sports and Athleticsâ¦ âTheyâve come a long way, babyâ10- Event PRâ¦ âIf It Ainât Catered It AinâT Journalismâ11- Multi-national sportsâ¦ âThe Meat is not proportional to the amount of the Cheeseâ12- Working in the minorsâ¦âThere are no small parts, only small actors.â13- Working in the major marketsâ¦ âItâs all about the buzzâ14- The agency sideâ¦âGrowing Up You Wanna Be Joe Namathâ¦when you are grown you wanna own Joe Namathâ15- Whatâs Next? The new ageâ of sports PR âStar Gazingâ