Special Event Production

The process


  • Doug Matthews, Lecturer in Special Events at Capilano College in North Vancouver, BC and member of the Canadian Special Events Society

This must-have guide to special event production looks deep the behind-the-scene of an event, and dissects what it is that creates success. It analyses the process - the planning and business aspects to provide a unique guide to producing events. It explains thoroughly, budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal.Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and proposal at the outset, to budgeting, the contract and risk management with event follow up to conclude. This text is Part one of a two book set - also available is Special Events Production: the resources (isbn 987 07506 85238).'
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2- and 4-year undergraduate and students in events planning and hospitality programs; Special event and conference planners


Book information

  • Published: November 2007
  • ISBN: 978-0-7506-8243-5

Table of Contents

ContentsPrefaceAcknowledgementsChapter 1: An Introduction to Special Events and Special Event Production1.1 Reasons for Special Events 1.2 Categories of Special Events 1.3 The Players 1.4 The Phases of Event Organization 1.5 The Responsibility Areas of Event Organization Chapter 2: Creativity 2.1 What is Creativity? 2.2 The Cognitive Process 2.3 The External Environment 2.4 Creativity Techniques and Methods Chapter 3: Budgeting3.1 Preparing the Production Budget 3.2 Managing Cash Flow 3.3 Making a Profit3.4 Budget Layouts3.5 Other Financial ConsiderationsChapter 4: Proposals4.1 What Wins Business4.2 Preparing a Winning Proposal4.3 Delivering a Winning Proposal4.4 Ethical ConsiderationsChapter 5: The Production Team5.1 Assembling and Organizing the Team 5.2 Working with the Team: Concept and Proposal Phase5.3 Working with the Team: Coordination Phase 5.4 Working with the Team: Execution Phase5.5 Health and Safety Issues Chapter 6: Contract Management6.1 Definition of a Contract6.2 What Should be Included in a Contract?6.3 Issuing and Signing Contracts6.4 Breaking a Contract6.5 Resolving DisputesChapter 7: Risk Management7.1 Theory versus Reality7.2 Compliance7.3 InsuranceChapter 8: Production Management 8.1 During the Event Coordination Phase8.2 During the Event Execution PhaseChapter 9: Event Follow-up 9.1 Following up with the Production Team 9.2 Following up with the Venue9.3 Following up with the Client