Social Media Audits

Achieving Deep Impact Without Sacrificing the Bottom Line


  • Urs Gattiker, MyComMetrics, Switzerland

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.
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Social media managers, marketing professionals


Book information

  • Published: March 2014
  • Imprint: Chandos Publishing
  • ISBN: 978-1-84334-745-3

Table of Contents

Part 1 Setting the stage: Setting the stage; Community love: Observing, connecting and helping customers; Part 2 Decide in haste, repent at leisure: Think strategic; Cost and benefits: Killing the useless metrics; Finding the best social monitoring approach: Another fairy tale; Part 3 Focusing on impact: Preparing the process; Managing continuous improvement; Controlling and evaluating the process; Conclusion: Think outside the box; Appendices.