Social Game Design book cover

Social Game Design

Monetization Methods and Mechanics


Published: December 2011

Imprint: Morgan Kaufmann

ISBN: 978-0-240-81766-8


    1. Introduction; A brief history of online game monetization; Industry terms; Game type vs monetization strategy; What can you do in design to help a one-time purchase game?; Design tactics for advergames; Designing for episodic content and paid unlocks; Design tactics for a purely subscription game; How to design for a free to play game with a subscription option; How to design virtual goods for your game; Currencies; Game Economy; Design considerations for combination systems; Why free-to-play is the present and future of online gaming; Review / Summary


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