Social Data Analytics book cover

Social Data Analytics

Collaboration for the Enterprise

Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease.

You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization’s next social data analytics project.


analysts; business intelligence professionals; sales and marketing executives; CRM and call center managers; business managers, VPs and CXOs; IT professionals, managers, and directors; data analysts, scientists, and architects; Data warehouse and database professionals

Paperback, 250 Pages

Published: September 2014

Imprint: Morgan Kaufmann

ISBN: 978-0-12-397186-9


  • Chapter 1: A New Universe of Data

    Chapter 2: Tech Innovations

    Chapter 3: Social Platforms

    Chapter 4: Valuable Data for the Enterprise

    Chapter 5: Accessing the Data

    Chapter 6: Social Analytics in the Enterprise

    Chapter 7: Social Business Intelligence

    Chapter 8: 4 Steps to the Social BI Process

    Chapter 9: Social Data Analytics

    Chapter 10: Social Media and Network Monitoring

    Chapter 11: Real-World Examples

    Chapter 12: Your First Project


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