Sensory Evaluation Practices book cover

Sensory Evaluation Practices

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.

Audience
Food sensory professionals, technical managers and product development specialists, industry research directors, marketing, marketing research, advertising professionals, sensory evaluation undergraduates

Hardbound, 446 Pages

Published: August 2012

Imprint: Academic Press

ISBN: 978-0-12-382086-0

Reviews

  • "Previously published between 1985 and 2004, the reference for sensory professionals and textbook for students is updated again to keep abreast both of sensing technology and of widening applications, primarily in product development in food, beverages, and electronic devices. It covers organizing and operating a sensory evaluation program, measurement, test strategy and the design of experiments, discrimination testing, descriptive analysis, affective testing, and strategic applications. Academic Press is an imprint of Elsevier."--Reference and Research Book News, October 2012


Contents

  • 1. Introduction to Sensory Evaluation2. The Organization and Operation of a Sensory Evaluation Program3. Measurement4. Test Strategy and the Design of Experiments5. Discrimination Testing6. Descriptive Analysis7. Affective Testing8. Strategic Applications9. EpilogueReferencesIndex

Advertisement

advert image