Sensory Evaluation PracticesBy
- Herbert Stone, Tragon Corporation, Redwood Shores, CA, USA
- Rebecca Bleibaum, Tragon Corporation, Redwood Shores, CA, USA
- Heather Thomas, Tragon Corporation, Redwood Shores, CA, USA
As with the three previous editions of Sensory Evaluation Practices, this book presents the latest developments and
methods of sensory evaluation, including those in areas of the front end of innovation, consumer acceptance/preference,
multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods such as laddering, emotional profiling, and applications of qualitative research are explored.
Sensory evaluation testing establishes the consumer acceptability of a product. It can help identify issues before general
production has begun and potentially bring to light issues that hadnt previously been considered a factor in the success of the project. The proper sensory testing process, application, measurement, and interpretation of results is imperative for the product developer as well as the product marketer.
In recent years there has been an effort to more closely link a products sensory experience with imagery and market
strategy on a global basis. The risks and benefits of these activities reflect the ferment within the field and demonstrate the willingness of sensory professionals to play a more active role within the business. These issues along with topics such as measurement and human choice behaviour are explored in this fourth edition, making it a timely and important resource for those working in product development, including sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes.
Food sensory professionals, technical managers and product development specialists, industry research directors, marketing, marketing research, advertising professionals, sensory evaluation undergraduates
Hardbound, 446 Pages
Published: August 2012
Imprint: Academic Press
"Previously published between 1985 and 2004, the reference for sensory professionals and textbook for students is updated again to keep abreast both of sensing technology and of widening applications, primarily in product development in food, beverages, and electronic devices. It covers organizing and operating a sensory evaluation program, measurement, test strategy and the design of experiments, discrimination testing, descriptive analysis, affective testing, and strategic applications. Academic Press is an imprint of Elsevier."--Reference and Research Book News, October 2012
1. Introduction to Sensory Evaluation
2. The Organization and Operation of a Sensory Evaluation Program
3. Measurement4. Test Strategy and the Design of Experiments
5. Discrimination Testing6. Descriptive Analysis
7. Affective Testing8. Strategic Applications