Search Marketing Strategies
A Marketer's Guide to Objective Driven Success from Search EnginesBy
- James Colborn, Search Marketing Strategist (client list includes Bestbuy, Country Home, Pitney Bowes, Verizon Wireless, BlueCross BlueSheild Association)
Primary: Marketing professionals - those who have started their experiences with search engines or are looking for the hook as to why they should start. E-Marketing professionals looking to expand their knowledge (agency, SEM professionals (not SEO professionals) and eCommerce Managers).Secondary: Final year marketing undergraduates specializing in E-Marketing in their dissertations or final projects. Postgraduate marketing students taking an E-Marketing course or incorporating these strategies into a full interactive marketing plan. Professionals taking CIM or IDM courses (such as the E-Marketing Award).
Published: October 2005
Imprint: Butterworth Heinemann