Save up to 30% on Elsevier print and eBooks with free shipping. No promo code needed.
Save up to 30% on print and eBooks.
Safeguarding Intangible Assets
1st Edition - July 8, 2014
Author: Michael D. Moberly
Language: English
Paperback ISBN:9780128005163
9 7 8 - 0 - 1 2 - 8 0 0 5 1 6 - 3
eBook ISBN:9780128006023
9 7 8 - 0 - 1 2 - 8 0 0 6 0 2 - 3
Safeguarding Intangible Assets provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability.…Read more
Purchase options
LIMITED OFFER
Save 50% on book bundles
Immediately download your ebook while waiting for your print delivery. No promo code is needed.
Safeguarding Intangible Assets providesstrategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. SafeguardingIntangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.
Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program
Provides intangible asset risk management strategies that preserve the company’s value, revenue, and competitive advantages
Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations
Strengthens the interface with other departments’ security practices, including IT, management, legal, accounting, finance, and risk management
Corporate risk, security, and IT (security) managers; compliance, insurance, finance, and intellectual property managers; legal counsel; C-suite executives: CFOs, CSOs, CROs, CIOs, CIPOs, and CTOs; entrepreneurs and venture capitalists; and students taking courses in security, business, technology, intellectual property, and law
About the Author
Acknowledgments
Introduction
How It All Began
Emergence and Integration of Intangible Assets
My Purpose for Writing This Book
Homegrown Intangible Assets
Value and Functionality of Intangible Assets Can Fluctuate
Intangible Assets: Tested, Practical, and Valuable
Using This Book
Reference
Chapter 1. Intangible Assets
Moneyball and Intangible Assets
Intangible Assets: The Unseen, Underused, and Undervalued Elephant in The Room
Intangible Assets Require Regular Management and Monitoring
Intangible Assets are Not Theoretical Musings Only to be Embraced in University Lecture Halls
Relevant and Forward-Looking Model
Global Business Perspective
Reluctance, Hesitancy, and Indifference
Multitasking, Time-Constrained Readers
References
Chapter 2. Managing Intangible Assets
The Impetus for Producing Genuine Value
Have You Ever Thought About It This Way?
Economist Intelligence Unit Survey
Dr. Deming and “All Things Management”
Strategic Planning and Intangible Assets
Strategic and Collaborative Business Decisions
Unlocking Managerial Mysteries to Intangible Assets
Intangible Asset “Tipping Point”
Intangible Assets: The Hand in Front of Our Faces
Intangible Asset and Intellectual Property Values Are Not Static
Ten Facts Management Teams Absolutely Need to Remember
Make Intangible Assets Part of the Business Management Lexicon
Achieving A More Intangible Asset–Conscious Business Community
References
Chapter 3. Intangible Assets Business Transaction Due Diligence
A New Look at Due Diligence: Focus on Intangible Assets
Business Transaction Due Diligence
The Primary Objective
Acquiring the Real Picture of A Company’s Financial Health
Highly Proactive Approach to Due Diligence
Benefits of An Intangible Asset Strategist
Costly, Time-Consuming, and Sometimes Irreversible Risks, Challenges, and Disputes
Intangible Asset Strategist Risk Officers
Unwarranted Sense of Urgency Should Not Dominate Intangible Asset Strategists’ Due Diligence Methodologies
Pre- and Post-Transaction Due Diligence and Asset Monitoring Are Essential to Success
Responsibilities for any Due Diligence Team
References
Chapter 4. New Dimensions for Company Management
Safeguarding Intangible Assets Throughout Their Life Cycles
Safeguarding Intangible Assets
Prosecuting Intangible Asset Losses
Information Security and Information Asset Protection
New Product Launches and Due Diligence
Systemic Risks: Intellectual Property and Intangible Assets
References
Chapter 5. Company Culture
Investing in Company Culture Building
Cultivating A Positive Company Culture
Creating A Company Culture: A Necessity, Not A Luxury
Company Cultures: Their Future Must Accommodate Intangible Assets
Company Culture Due Diligence
Company Reputation and Financial Performance
Performance-Based Company Culture
A High-Performance Company Culture Is A Valuable Intangible Asset
References
Chapter 6. Reputation Risks and Their Management
Categories of Reputation Risk
Reputation Risks Are A Separate Category of Risk
Employment Contractual Safeguards Can Mitigate Reputation Risk
Determinants of Reputation Risks
Managing A Company’s Reputation Risks Starts by Recognizing Reputation Is An Intangible Asset
Seldom Can Company Reputation be Manufactured
The Role of Company Chief Security Officers
Reputation Risk-Intelligent Company Culture and Organizational Resilience
Reputation Risks Are A Fiduciary Responsibility
Building A Strong Business Case for Reputation Risk Management
Factors Contributing to Reputation Risks
What the Public Is Saying
Reputation Risks: The Most Difficult Risk Type for Companies to Manage
There Are no Magic Solutions to Manage Reputation Risk
Communicating Risk and Clarifying A Company’s Appetite for Risk
References
Chapter 7. Distinguishing Intellectual Property and Intangible Assets
Patents Are Intangible Assets Suitable for Framing
Patent-Only Strategy
Deterrence
The Shortest and Least Expensive Path to Success Is Infringement
What Is Your IP Position?
An Analogy
Getting An Invention Business Ready
Trade Secrets Start Life as Intellectual Capital
McAfee’s IP Theft Report
Nine Reasons for Implementing Intangible Asset Safeguards
Intellectual Property
Islamic Law and Intellectual Property
References
Further Reading
Chapter 8. Intangible Asset Training
Introduction
Define Intangible Assets in Business Contexts
Special Categories of Intangible Assets
Remain within Comfort Zones
Intangible Asset Training Venues: It’s Not Always Easy
Training Challenges
Ideas Are Intangible Assets
Intangible Asset Training to Exploit Risk Taking
Intangible Asset Training Is Not Merely Theoretical
Training Designed to Develop Internal Intangible Asset Strategists
Training Outcomes
Stone v. Ritter Has Made Operational Familiarity with Intangible Assets A Fiduciary Responsibility
Intangible Asset Training Is Not An Impediment to Company Productivity
Global Paradigm Shift
Key Objective to Intangible Asset Training for Management Teams
Reputation Risk Influences Management Teams to be More Receptive to Intangible Asset Training
It Is Important That Intangible Asset Training Includes Company’s Higher Echelons
Challenges Remain to Intangible Asset Training Receptivity
Operational Familiarity of Intangible Assets Produces Multipliers
References
Chapter 9. Measuring Performance of Intangible Assets
Operational Familiarity with Intangible Assets
Why Is More Balance Necessary?
Example: Measuring the Intangible Assets Delivered by IT Security
Measuring the Correct Intangible Asset Value Streams
Creating Value from Intangible Assets
Measuring Performance and Value of Intangible Assets
References
Chapter 10. Insider Risks and Threats to Intangible Assets
The 20-60-20 Rule
Implications of Insider Research
Employee Allegiance: More Challenges to Safeguarding Intangible Assets
The New Insider Threat
Protecting Intangible Assets from the Insider Threat
Insiders: They Can Change from Date of Hire
Threats to Intangible Assets from Insiders
“Houston, We’ve Got a Problem!”: Unsecured Economies
Office of National Counterintelligence Executive
References
Chapter 11. Intangible Asset Strategist and Risk Specialist
Ascendance of Intangible Assets
All Things Intangible: Starbucks
All Things Intangible: Yahoo!
Intangible Asset Strategists and Risk Specialists Need to Work in Unison
Intangible Asset Oversight and Management
The Convention of Pursuing Patent-Only Strategies
References
Chapter 12. Intangible Assets in 2014 and Beyond: Where Businesses Must Be
Recognizing How and Where Intangible Assets “Fit”
Designing A Sturdy and Malleable Plan to Engage Intangible Assets
Example Why Intangible Asset Training Is Important
There Are Intangible Asset “Rembrandt’s” in Most Every Company’s Attic That Can Become Profit Centers
Building Intangible Asset Sand Castles
This All Can Occur Quite Simply
References
Further Reading
Index
No. of pages: 190
Language: English
Edition: 1
Published: July 8, 2014
Imprint: Butterworth-Heinemann
Paperback ISBN: 9780128005163
eBook ISBN: 9780128006023
MM
Michael D. Moberly
Michael Moberly is president and founder of Knowledge Protection Strategies, a security firm specializing in intangible assets and intellectual property. He has more than 25 years of experience teaching, researching, and consulting on protecting proprietary information and other intangible assets.
Michael is the chair of the Global Development and Outreach Committee for the Intangible Asset Finance Society, and also chairs the Information Asset Protection Council for ASIS International. He has done expert commentary for CNN, CNBC, and NPR.
Affiliations and expertise
President and founder of Knowledge Protection Strategies
Read Safeguarding Intangible Assets on ScienceDirect