The View from the Bridge
- Ros Davies, BM MRCGP, GP, New Hall Surgery, Hull, UK
- Roslyn Bell, Associate Fellow, Templeton College, Oxford.
- Dmitry Dragun, Senior Research Associate, Templeton College, Oxford.
- Elizabeth Howard, Templeton College, Oxford.
- Richard Cuthbertson, Senior Research Associate, Templeton College, Oxford. Edited by
- Dr Jonathan Reynolds, Director, Institute of Retail Management, Templeton College, and Fellow in Retailing, Said Business School, University of Oxford.
- Christine Cuthbertson, Senior Research Associate at Templeton College and Editor, European Retail Digest, UK.
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.It is structured around four sections:* Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.* Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
Senior undergraduates choosing retail as an option; MBAs executives courses and CIM members.
Published: October 2003
Imprint: Butterworth Heinemann
- Part one: Introduction to retail strategy; Part two: Strategic issues in retailing - Retail marketing and the changing consumer; Retail supply chain collaboration; Planning for retail and the assessment of public policies towards retailing; Internationalisation; Retail financial perspectives; Human resource; Prospects for electronic commerce; Analysis of international trends in retailing; Part three: The view from the bridges - Cases involving: Metro, Boots, WalMart, Auchan, Tesco, SOK, Kingfisher, HMV Media, GB, Haburi.com, Body Shop, Legoland Parks, Vitago.com, CentrO, Next, KarstadtQuelle; Part four: Exercises in retail strategy.