Creating Stakeholder ValueBy
- Martin Christopher, Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.
- Adrian Payne, Cranfield School of Management, UK
- David Ballantyne, Senior Lecturer in Relationship Marketing and Service Management in the Department of Marketing, Monash University, Australia.
Marketing Managers, Marketing Directors, and Product Managers.Those studying on executive courses in areas such as Relationship Marketing, Marketing Management and Strategy, and Marketing Communications.Final Year Undergraduates, MBA, and CIM Professional Postgraduate Diploma Students.
Published: October 2002
Imprint: Butterworth Heinemann