Public House and Beverage Management

key principles and issues


  • Michael Flynn, Director of Hospitality Management and MBA (Hospitality), School of Hospitality Tourism and Leisure, University of Wales Institute, Cardiff.
  • Caroline Ritchie, Senior Lecturer and Food and Drink Co-ordinator, University of Wales Institute, Cardiff.
  • Andrew Roberts, Senior Lecturer in Hospitality and the Head of Food and Beverage, University of Wales Institute, Cardiff

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.'Public House & Beverage Management' introduces students to:* Key players* Variations in service offer* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)* Customers and segments* Labour markets and employees* Key elements in the business units* Retailing skills.The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
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HND and first year undergraduate students of licensed retails management degrees.Second and third year undergraduates; Brewers and pub retailers; Caterer and Hotelkeeper readers; Pub managers.


Book information

  • Published: August 2000
  • ISBN: 978-0-7506-4678-9


A practical guide to all management aspects of the licensed trade industry is presented. Beginning with a simple definition of the industry, a detailed explanation of the management of each function is then discussed, concluding with a strategic view of both companiesand the industry. CABI Information - Feb 2001

Table of Contents

A history of the licensed trade industry; The modern industry; The licensed enterprise and the law; The marketing function; Management of the products and services; Managing the human resources; Controlling your profits; Ethics and dilemmas: the challenges of the licensed trade industry; Careers and contacts.