Practice of AdvertisingBy
- Adrian Mackay, Managing Partner of Duncan Alexander & Wilmshurst marketing & training consultancy, on the Faculty of the Chartered Institute of Marketing, and a former Senior ISBA trainer, UK
Professional: Individuals working in advertising roles who are new or recent to the post and require a good overall grounding in the subject.Academic: Students on the CAM Advanced Certificate in Advertising Course and CIM Professional Certificate and Professional Diploma courses. First/Second year Undergraduates studying for degrees in Advertising (currently 11 courses in the UK offering advertising as a single subject), or those taking modules in Marketing Communications as part of a Marketing degree.
Published: September 2004
Imprint: Butterworth Heinemann