Practical Web Analytics for User Experience
How Analytics Can Help You Understand Your UsersBy
- Michael Beasley
UX professionals (UX designers, usability engineers, usability architects, usability researchers, UX managers)Secondary: Graduate level students in a human-computer interaction, usability, or related program.
Paperback, 256 Pages
Published: August 2013
Imprint: Morgan Kaufmann
"â¦the book is [a] manual, albeit an excellent constructed manual, for anyone looking to learn about Google Analyticsâ¦ The book in turn will help you learn how to use Web Analytics dataâ¦ All in all a good book to have, especially if you are a freelancer looking to expand his/her service portfolio."-- Actual Insights blog,October 26, 2013 "User experience designer Beasley explains to fellow practitioners how they can add web analytics to their tool kit and have an additional source of data about users."-- Reference & Research Book News,October 2013