Perspectives on Intellectual Capital
Multidisciplinary Insights Into Management, Measurement, and ReportingBy
- Bernard Marr, Chief Executive and Director of Research, The Advanced Performance Institute. Bernard Marr is one of the world's leading experts on strategic performance management. In this capacity he has advised and worked with many leading organizations including Accenture, Astra Zeneca, the Bank of England, and Barclays.
Academics, in the field of Intellectual Capital, such as the attendees at the McMaster World Congress on Intellectual Capital, professors and students in Knowledge Management MBA and PhD programs worldwide, Chief Knowledge Officers and other executives charged with valuing and managing Intellectual Capital and other intangibles.
Published: January 2005
Imprint: Butterworth Heinemann
"Outstanding! Bernard Marr has drawn on the top pioneers and experts in intellectual capital to provide an indispensable resource for investors and executives." -Verna Allee, author of The Future of Knowledge: Increasing Prosperity through Value Networks "This book sets a standard for management thinking now and into the future." - Professor James Guthrie, Faculty of Economics and Business, The University of Sydney, Australia "For many, intellectual capital remains a fad-ridden minefield. Bernard Marr negotiates a route through the distracting complications to prove that intellectual capital is the essence of modern business." - Stuart Crainer, Editor, Financial Times Handbook of Management, Editorial Fellow, London Business School "...the first systematic and scientific approach on the way to elucidate the concept of intellectual capital and on the critical process of deploying intangible assets to establish and sustain competitive advantages." - Dr. JosÃ© Ma. Viedma MartÃ, President of Intellectual Capital Management Systems and Professor of Business Administration at Polytechnic University of Catalonia âThis book provides valuable insights for absolute IC-beginners as well as for IC-pioneers, like myself, and I highly recommend it to all who are interested in leveraging their company's, regions or nations value creating potential." - Dr. Ante Pulic, Professor of Finance, University of Zagreb, Croatia