Optometric Practice Management book cover

Optometric Practice Management

Filled with practical strategies for addressing the problems of day-to-day practice, Dr. Bennett explains how to promote business and marketing skills without detracting from your image as a professional, whether optometric physician or refractionist.

Hardbound, 352 Pages

Published: September 2002

Imprint: Butterworth Heinemann

ISBN: 978-0-7506-7428-7

Contents

  • 1. Optometry in the 21st century
    2. Location, location, location
    3. Your office for the future – today
    4. So you want to start a part-time office
    5. Staff: how to hire and train
    6. Staff: a major reason for success…or lack of it
    7. What the consumer is saying
    8. Harnessing eyewear materials
    9. Practice management and "specialties"
    10. Practice management and unmet needs
    11. Newsletters: optimum weapon for private practice
    12. Recalling patients successfully
    13. Communications beyond newsletters and recalling
    14. The management of third party care
    15. Taking the Pulse of a Practice: Part I
    16. Taking the Pulse of a Practice: Part II
    17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership
    18. A Partnership Agreement that works
    19. Co-Management, Insurance and Leasing vs. Buying
    20. Potpourri of Practice Management Ideas
    Appendices

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