Optometric Practice Management


  • Irving Bennett, OD, FAAO

Filled with practical strategies for addressing the problems of day-to-day practice, Dr. Bennett explains how to promote business and marketing skills without detracting from your image as a professional, whether optometric physician or refractionist.
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Book information

  • Published: September 2002
  • ISBN: 978-0-7506-7428-7

Table of Contents

1. Optometry in the 21st century
2. Location, location, location
3. Your office for the future – today
4. So you want to start a part-time office
5. Staff: how to hire and train
6. Staff: a major reason for success…or lack of it
7. What the consumer is saying
8. Harnessing eyewear materials
9. Practice management and "specialties"
10. Practice management and unmet needs
11. Newsletters: optimum weapon for private practice
12. Recalling patients successfully
13. Communications beyond newsletters and recalling
14. The management of third party care
15. Taking the Pulse of a Practice: Part I
16. Taking the Pulse of a Practice: Part II
17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership
18. A Partnership Agreement that works
19. Co-Management, Insurance and Leasing vs. Buying
20. Potpourri of Practice Management Ideas