Optometric Practice Management
By- Irving Bennett, OD, FAAO
Filled with practical strategies for addressing the problems of day-to-day practice, Dr. Bennett explains how to promote business and marketing skills without detracting from your image as a professional, whether optometric physician or refractionist.
Hardbound, 352 Pages
Published: September 2002
Imprint: Butterworth Heinemann
ISBN: 978-0-7506-7428-7
Contents
- 1. Optometry in the 21st century
2. Location, location, location
3. Your office for the future today
4. So you want to start a part-time office
5. Staff: how to hire and train
6. Staff: a major reason for success or lack of it
7. What the consumer is saying
8. Harnessing eyewear materials
9. Practice management and "specialties"
10. Practice management and unmet needs
11. Newsletters: optimum weapon for private practice
12. Recalling patients successfully
13. Communications beyond newsletters and recalling
14. The management of third party care
15. Taking the Pulse of a Practice: Part I
16. Taking the Pulse of a Practice: Part II
17. How to Evaluate the Price of an Optometric Practice for Sale or Partnership
18. A Partnership Agreement that works
19. Co-Management, Insurance and Leasing vs. Buying
20. Potpourri of Practice Management Ideas
Appendices
