An Action Guide to Gaining Competitive Advantage
- Elyse BrillBy
- Warren Keegan, Professor of Marketing & International Business and Director of the Center for Global Business Strategy, Pace University, New York City
- Hugh Davidson, EMAC, Academy of Marketing, BAM and AIB., Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow, past Chairman of UK Marketing Society.
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Senior management in strategy, marketing, and general management