New Product DevelopmentBy
- I. Barclay, Holds the BICC Chair in Technology Management
- Z. Dann, Senior Lecturer, School of Engineering at Liverpool John Moores University.
- P. Holroyd, Visiting Fellow in the Technology Management Group, within the School of Engineering at Liverpool John Moores University.
Managing Directors; Sales and Marketing Directors; Product Development Directors; Product Managers.
Published: October 2000
Imprint: Butterworth Heinemann
This book/CD-ROM provides information and a structured framework that allows a company to tailor new product development (NPD) performance measurement and improvement methodologies to their particular circumstances. It introduces relevant theory relating to NPD trends, strategy, and performance evaluation, and covers the practical application of NPD strategy and performance evaluation and improvement using action based flow charts. The CD-ROM contains animated versions of these flow charts, as well as a structured NPD assessment tool and methodology described in the book. Barclay is chair in technology management at Liverpool John Moores University.Book News, Inc.Â®, Portland, OR --This text refers to the Paperback edition.