New Product Development in Textiles
Innovation and Production
- L Horne, University of Manitoba, Canada
Part one provides a general overview of innovation and textile product development that introduces the reader to the principles of developing and defining new products. Part two goes on to discuss a collection of international studies from across the textile industry. Chapters describe actual new product development projects, identifying the problems that were faced and what can be learnt from these projects, such as customer co-creation and methods for reducing the risk in NPD. Topics range from technical textiles and apparel to the end uses of textiles used within the automotive and packaging industries.
With its distinguished editor and international team of expert contributors New product development in textiles: Innovation and production is an essential guide for academics and textile development professionals worldwide, in sectors ranging from design, production and marketing through to management.
Academics and textile development professionals, in sectors ranging from design, production and marketing through to management
- Published: November 2011
- Imprint: Woodhead Publishing
- ISBN: 978-1-84569-538-5
A valuable addition to the literature on NPD... An essential guide for textile development professionals and academics worldwide because of the breadth of information it contains., Textile Month International